Marketing School - Digital Marketing and Online Marketing Tips Personalized LinkedIn Ads at Scale
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Jul 28, 2025 Explore how AI is revolutionizing LinkedIn ads through hyper-personalization, boosting ROI with tailored strategies. Discover insights from a SaaS founder retreat, emphasizing the value of community and networking in the entrepreneurial space. Delve into the risks of financial leveraging and the challenges of focusing on core business versus diverse interests. Consider the impact of AI on popular platforms like WordPress and the financial landscape surrounding HubSpot and OpenAI's growth.
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Personalized LinkedIn Ads Example
- User Gems and Carrot use AI to create personalized LinkedIn ads for each company at scale with customized images.
- This approach boosts ROI by 7% to nearly 20% for the same ad spend, making it effective for high-cost platforms like LinkedIn.
Enhance Personalization Beyond Ads
- Personalized LinkedIn ads alone aren't enough; add personalized landing pages and website de-anonymization.
- Combine with outreach tools that revive leads by tracking past conversations and engagement for better results.
SaaS Founder Retreat Insights
- Eric Siu attended a SaaS founder retreat with high-revenue CEOs, including one who helped build Calendly.
- They found most founders are confused about Go-To-Market strategies and stressed the importance of creating content.