Marketing School - Digital Marketing and Online Marketing Tips How to Produce Content at Scale With Podcasting, Content, and Webinars
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Jul 30, 2025 Discover how to efficiently scale content using podcasts, webinars, and short-form videos. Eric and Neil discuss the economics of webinars and the balance between quality and quantity in lead generation. They dive into the nuances of personal branding and its impact on business opportunities, talent recruitment, and even fame management in a digital age. The conversation also touches on defining success through humility versus vanity metrics, making this a treasure trove for aspiring marketers and content creators.
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Neil's Content Recording Strategy
- Neil Patel records 1-2 hour long podcast sessions to generate two weeks' worth of short and long-form content.
- He scripts long form with planned short form clips for efficient content scaling.
Webinars as Lead Generators
- Running webinars can generate qualified leads even on a modest budget like $5,000.
- Focus on offers like free content and consultations to attract interested prospects.
Views Don't Equal Sales
- High short-form video views do not always translate into purchases, but broad reach can seed awareness.
- Content that produces ROI is preferable over just content that feels good.