Marketing School - Digital Marketing and Online Marketing Tips Will Hardware Companies Turn Into Ad Companies? HP Is Launching an Ad Business With Laptop-Targeted Ads
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Jul 22, 2025 This discussion dives into the intriguing shift of hardware companies, like HP, venturing into advertising through targeted ads. The hosts analyze Apple’s innovation struggles and ponder how tech giants might follow suit. They also explore the financial trade-offs of renting versus owning property, emphasizing personal memories over just financial decisions. The conversation highlights the significance of investing in quality gear and effective audience targeting in B2B marketing, shedding light on the evolving landscape of advertising.
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Hardware Companies Embrace Ads
- Hardware companies like HP and Apple might shift towards generating ad revenue through their devices.
- This change could lower hardware prices if ads subsidize costs, benefiting consumers.
Balance Ads with User Experience
- Offer hardware with ads visible but non-intrusive to keep prices low.
- Ensure ads don’t interrupt essential functions like phone calls to gain user acceptance.
Apple Lags in Innovation
- Apple is currently not innovating aggressively compared to peers like Meta and NVIDIA.
- Its AI features are underwhelming, leading to stagnation concerns.