Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
8 snips
Mar 12, 2025 • 24min
Real founders own up to EVERYTHING, This new Chinese AI is absolutely insane, Google sees Over 5 trillion searches a year
Accountability is key for personal and professional growth, and owning mistakes can lead to better decision-making. The podcast dives into how leadership transparency and data-driven choices shape team dynamics. It introduces a groundbreaking AI tool, Manus, which outperforms others like ChatGPT. Listeners will also discover how AI can revolutionize content marketing, particularly in the B2B sector. Finally, the discussion touches on evolving search trends, highlighting the shifting landscape between Google and newer AI technologies.
21 snips
Mar 11, 2025 • 22min
Why Adobe Is An Unethical Business, The Path To The 1-person $1B company, And The Right Philosophy With AI
The ethical concerns surrounding Adobe's business practices spark a lively debate. The speakers spotlight how AI enhances decision-making and shapes consumer behavior. They explore the emerging trend of one-person teams achieving billion-dollar success through savvy branding. Additionally, innovative AI tools are transforming financial analysis and research methodologies, indicating a shift in how businesses operate. The conversation underscores the importance of adapting to new technologies while maintaining customer satisfaction.
10 snips
Mar 10, 2025 • 19min
The 1B User Podcast Platform, How Effective Has Trump's Marketing Been? And, The Biggest Marketing Mistakes Large Companies Have Been Making Over the Last Few Years
Discover how YouTube hit over 1 billion monthly podcast users and why this matters for content creators. Dive into the dynamics of political marketing, where weekly updates engage the masses but can lead to polarization. Learn about the pitfalls large corporations face by slashing brand budgets during tough economic times, emphasizing the importance of maintaining a strong brand presence. Real-world examples from companies like Nike and Tesla highlight the costs of these mistakes. Get ready for some eye-opening insights!
17 snips
Mar 7, 2025 • 21min
Why Neil is Re-thinking His Conference Strategy, Revamping Our Content Structure, Top VC's Declare SEO Dead, and an SEO 2025 Update
Travel for speaking engagements tops the discussion, showcasing its impact on brand visibility. The hosts reflect on balancing family adventures while on the road. They share strategies for revamping content approaches to better engage enterprises. The conversation shifts to the evolving landscape of SEO, raising the question of its effectiveness amidst AI advancements. Insights on 'search everywhere optimization' highlight the need for businesses to adapt their strategies in a rapidly changing digital environment. The future of e-commerce SEO also sparks intriguing dialogues.
49 snips
Mar 6, 2025 • 29min
What Eric Learned From A Private Founder's Retreat
Explore the insights from a unique founders retreat, where entrepreneurs connect deeply while discussing their diverse business journeys. Discover the group's take on economic uncertainty and the varying strategies they plan to tackle future challenges. Hear about innovative problem-solving frameworks that emphasize experiential learning over conventional advice. The discussion also highlights the essential balance between calm decision-making and authentic connections, stressing the significance of humility and community support in entrepreneurship.
34 snips
Mar 5, 2025 • 21min
How Eric and Neil Run Webinars - Choosing Topics, Promotional Tactics, and Follow-Up Strategies
Discover effective strategies to promote engaging webinars, from email marketing to social media tactics. Learn how to generate topics that resonate using polls and insights from successful webinars. Explore the benefits of using platforms like Restream for multi-channel streaming. The speakers emphasize the importance of building long-term business relationships, balancing performance with personal rapport. Don’t miss essential post-webinar follow-up strategies to nurture potential clients and adapt to the ever-changing market conditions.
43 snips
Mar 4, 2025 • 21min
How ChatGPT Will… Eliminate TOFU Content? And, Google Sued by Chegg Over AI Overviews
The discussion highlights how AI tools like ChatGPT are reshaping content marketing, particularly in the traditional funnel stages. Navigating competition in the SaaS industry comes to the forefront, as marketers grapple with collaboration hesitance. Insights into MrBeast’s app reveal unique strategies for YouTube content performance. Additionally, the ongoing lawsuit by Chegg against Google sheds light on the importance of adapting traffic sources. The need for versatility in content creation is emphasized, urging marketers to evolve with the landscape.
35 snips
Mar 3, 2025 • 18min
Is Google Losing Search Volume Because of LLMs, and How to Use Grok to Make Money
The podcast dives into the fierce competition between Google and emerging AI platforms like ChatGPT and Grok. It discusses how user engagement metrics are changing, revealing challenges for Google despite its strong traffic numbers. The hosts explore the effectiveness and limitations of various AI tools, particularly in research and investment scenarios. With engaging anecdotes, they highlight the importance of accuracy and the difficulties AI faces in discerning valid information. Overall, it's a fascinating look at the future of online search and AI's role in it.
4 snips
Feb 28, 2025 • 25min
TikTok Outperforms Competitors by 2X in Social Commerce, and the Debate Between Long and Short-Form Videos
Discover how TikTok is outpacing competitors in social commerce with innovative strategies that enhance user engagement. Explore the ongoing debate of long-form versus short-form video content and its impact on audience connection. Hear an inspiring tale of an entrepreneur who found resilience through the support of loved ones, and delve into personal journeys of redefining success from material wealth to meaningful experiences.
239 snips
Feb 27, 2025 • 1h 1min
The Real Future of Marketing with Seth Godin
Seth Godin, a renowned author and marketing expert, dives into the essence of great marketing—crafting meaningful stories and fostering genuine connections. He emphasizes the necessity of understanding your audience and the role of empathy in strategy. Godin highlights the importance of focus in business, while also discussing the transformative potential of AI and the balance between hustle and patience. His insights inspire a long-term approach to marketing, advocating for authenticity and generosity as guiding principles in modern strategies.
