

ChatGPT Quietly Switches From Bing to Google
16 snips Jul 14, 2025
The shift from Bing to Google raises questions about the Microsoft-OpenAI partnership and its effects on businesses. Marketing agencies are transforming to adapt to regulations and the evolving digital landscape. Strong relationships and trust remain vital for B2B success, with referrals still playing a crucial role. Additionally, navigating challenges during COVID and learning from failures are emphasized as key strategies for consistency and growth.
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ChatGPT Shifts From Bing to Google
- ChatGPT shifted from using Bing to predominantly Google search results for queries.
- This change complicates Microsoft's OpenAI partnership and may reflect tensions between the companies.
LLMs Drive Agency Growth
- Startups often pivot and grow by embracing new tech like LLMs.
- Agencies now focus heavily on AI-related services to capture a larger market share.
Adapt Quickly and Differentiate
- Agencies should develop a clear positioning and unique angle to stand out.
- Quickly adapt to AI trends to attract talent and stay competitive.