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ChatGPT Quietly Switches From Bing to Google

Marketing School - Digital Marketing and Online Marketing Tips

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Adapting to the Evolution of Marketing

This chapter explores the dynamic changes in marketing strategies, emphasizing the importance of adapting to trends like search engine optimization and AI advancements. It discusses the rise of Account-Based Marketing in the B2B sector and the challenges faced by agency holding companies in a shifting landscape. The conversation highlights the bureaucratic hurdles that slow decision-making and the contrasting experiences of small versus large businesses in navigating regulatory environments.

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