Marketing School - Digital Marketing and Online Marketing Tips AI SEO Is a GRIFT
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Jul 2, 2025 The conversation dives into how traditional SEO remains pivotal despite the rise of AI. There’s a focus on the evolution of content creation and the critical need for human-centered strategies. The speakers emphasize collaboration over competition among marketers to foster growth. Additionally, they discuss how seasonal trends can significantly impact agency revenue and the challenges businesses face in adapting their marketing strategies to a fast-paced digital world.
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AI SEO Is Overhyped Grift
- AI SEO is currently overhyped and often a grift with no real shortcuts.
- Traditional SEO fundamentals like good headers and content structure remain key for rankings, even in AI-driven results.
SEO Nuances Boost AI Mentions
- Wedding handkerchief seller improved SEO by adding facts like "served over 120,000 weddings."
- This increased AI model mentions for his brand, showing early SEO nuances in AI results.
Balance Content for Humans and AI
- Create content primarily for humans with readability and depth.
- Format content so AI can easily digest and extract useful answers.