Marketing School - Digital Marketing and Online Marketing Tips The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
9 snips
Jul 9, 2025 The discussion kicks off with the shocking decline of Jaguar's sales, plummeting 97.5% due to poor marketing decisions. Next, insights into Meta's aggressive AI acquisitions are shared, revealing how they aim to reshape the landscape. A comparison of user behavior between AI mode and classic search is intriguing, highlighting shifting patterns. The conversation also emphasizes ChatGPT's overwhelming presence in AI. Finally, expert investment strategies for navigating the tech giants offer valuable guidance for future ventures.
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Jaguar's Marketing Misstep
- Jaguar's sales collapsed 97.5% during a rebranding that focused on fashion instead of cars.
- This misstep alienated their core customers who wanted to see new cars, not fashion shows.
Focus Marketing on Core Audience
- Always focus your marketing on your product and core audience instead of unrelated cultural or political trends.
- Understand who your customers are, including net worth and demographics, before investing marketing efforts.
Harley’s Core Audience Focus
- Harley-Davidson improved sales by refocusing on their core customers instead of trying trendy marketing.
- This strategy does not exclude others but prioritizes marketing dollars to ideal customer profiles.
