Marketing School - Digital Marketing and Online Marketing Tips How to Grow Your Revenue With Dinners & Live Events
20 snips
Jul 1, 2025 Discover the potential of networking dinners in B2B, where personal connections can significantly bolster your revenue. Learn how to curate guest lists and run engaging events that foster collaboration. Explore the strategic benefits of live events and webinars to build community and nurture long-term relationships. Delve into how AI is transforming marketing strategies and search engines, ensuring businesses stay ahead of the curve.
AI Snips
Chapters
Books
Transcript
Episode notes
Longtime Networking Dinner Experience
- Eric Siu has been throwing networking dinners for over 13 years, starting with directors of marketing and CMOs.
- He emphasizes curating guests at a similar level and paying for food to build solid relationships early on.
Curate Guest List and Content
- When hosting dinners, invite guests with similar roles or levels to facilitate relevant conversations.
- Feed attendees and keep topics engaging by asking about their struggles and best marketing hacks.
Fill Events with Customers First
- To fill your event, invite some existing customers first, then use their confirmation to attract more attendees.
- Position the event as "private" and exclusive to create a sense of special invitation.
