Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
13 snips
Feb 26, 2025 • 19min
Using Grok for Infinite Interns, and Who Will Really Win in an AI World?
Discover how AI tools like Grok could revolutionize productivity, acting as infinite interns for various tasks. Explore the effectiveness of influencer marketing versus traditional ads, and weigh the benefits of building relationships through speaking engagements. Delve into systems thinking, shedding light on innovative ideas and potential within less glamorous industries. Lastly, hear about the challenges of frequent travel and the toll it takes on personal life, all while maintaining a balance between career aspirations and family connections.
4 snips
Feb 25, 2025 • 22min
Should Marketing Teams Spend Time Getting Awards, and How Many Pieces of Content Should You Post Daily on Instagram?
The discussion kicks off with the role of awards in attracting top talent, emphasizing how recognition can boost a company's appeal. Next, challenges in recruiting CEOs are explored, highlighting the significance of company culture. Social media strategies come into play, with a focus on diversifying Instagram content and experimenting for better audience engagement. The speakers also dive into the fast-paced world of AI, stressing the need for focus and speed amidst rapid advancements. Lastly, a fun interlude about favorite sweet treats adds a lighthearted touch.
75 snips
Feb 24, 2025 • 25min
The Elon Musk 5 Minute Productivity System, and Why You Lose Sales Deals
Discover the intriguing five-minute productivity system favored by Elon Musk and Bill Gates, designed to enhance focus and efficiency. The hosts dive into the nuances of closing sales deals, highlighting the importance of effective first calls. They explore how AI tools can complement human interactions in customer service, while also addressing the evolving landscape of SEO. The discussion wraps up with strategies like 'land and expand,' offering insights into maintaining meaningful customer relationships in a tech-driven world.
Feb 21, 2025 • 25min
Coca-Cola 's Newest Competitor to Olipop, and How to Stop Trying to Rewire Your Brain
Coca-Cola's strategic entry into the prebiotic soda market highlights its pivot from traditional soda. The competition for shelf space in retail is a fierce battleground, impacting smaller brands like Olipop. The conversation emphasizes accountability in leadership and leveraging personal strengths for business success. Trust within teams is crucial, as hiring for the right fit can make or break a company's culture. Navigating the complex world of entrepreneurship requires a focus on problem-solving and effective decision-making amidst rapid changes.
10 snips
Feb 20, 2025 • 24min
How Citadel Built a $62.3B Monster
Discover how Citadel's strategic agility turned challenges into victories during the Enron crisis. The conversation dives into the pros of private jet ownership and whimsical AI replication ideas. Learn about the rise of small teams and the importance of integrity in marketing. The hosts share their grievances with SEO agencies while emphasizing personal health routines and sleep strategies to boost productivity. It's a mix of business acumen, tech trends, and wellness tips that can elevate your game!
26 snips
Feb 19, 2025 • 23min
The New Top Podcasting App in Town, and How to Structure Your Company to Have No Direct Reports
The conversation dives into YouTube's rise as a leading podcast platform, highlighting its innovative technology for content analysis. They also discuss managing without direct reports, emphasizing how this flat structure fosters creativity. The role of AI in marketing is examined, showcasing its influence on productivity and advertising efficiency. Additionally, the complexities of tracking marketing effectiveness are addressed, advocating for a balanced approach that acknowledges both measurable and intangible results.
34 snips
Feb 18, 2025 • 23min
The AI Influencer That Makes $10M A Year
Explore the rise of AI influencers and their revolutionary impact on marketing. Discover Elon Musk's unconventional business strategies that champion authenticity. Understand the challenges companies face amidst economic fluctuations and the importance of strategic engagement. Learn how brands navigate the fine line between personal expression and corporate image. Dive into the world of meme marketing, showcasing how viral moments and celebrity engagement are reshaping brand communication.
8 snips
Feb 17, 2025 • 23min
YouTube Citation Surges 414 Percent in AI Overviews
Discover the explosive 414% growth in AI-related content on YouTube, showcasing its evolution into a powerhouse for marketing. Learn how targeted content can drive lead generation and the crucial role of sales operations in effective lead management. The impact of AI code generators comes under scrutiny, revealing challenges they face in creator markets. As YouTube transforms into a podcasting hub, the importance of personalized strategies and audience engagement emerges as key themes for future success.
57 snips
Feb 14, 2025 • 24min
The 14% Conversion Boost That Most Companies Miss
Explore the power of Buy Now Pay Later solutions, potentially boosting conversions by 14% for online sellers. Discover how personal appearance impacts professional success, especially in B2B marketing, and the changing norms post-pandemic. Enjoy a lighthearted debate about travel preferences: backpacks versus briefcases. Delve into the effectiveness of Super Bowl ads compared to authentic marketing. Finally, uncover insights on evolving venture capital and the role of innovation in today’s software industry.
8 snips
Feb 13, 2025 • 18min
Google Organic and Paid CTRs Hit New Lows
Recently, there’s been a significant decline in click-through rates for both organic and paid traffic, raising eyebrows among marketers. The discussion shifts to the need for businesses to prioritize revenue over sheer traffic. AI tools for lead generation are emerging, offering personalized outreach but also highlighting the need for human interaction in sales. Concerns about privacy and the delicate balance between automation and personal connections are also addressed, as marketers navigate the evolving landscape.
