Marketing School - Digital Marketing and Online Marketing Tips Why AI SEO is BS, AI is actually making you STUPIDER
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Jun 23, 2025 The discussion dives into why AI SEO might just be a rebrand of traditional methods, emphasizing the importance of foundational knowledge. There's a critical look at how over-reliance on AI could negatively impact cognitive skills, especially in children. They highlight the challenges posed by the hype surrounding AI tools and assess the true value of these technologies in the marketing realm. Ultimately, while AI tools promise increased efficiency, they may also stunt intellectual growth.
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AI SEO Is Mostly Traditional SEO
- AI SEO is largely a rebrand of traditional SEO with no guaranteed ranking benefits from LLM optimization yet.
- Current AI SEO methods still rely on established SEO fundamentals like citations and refreshed content.
AI Ranking Mirrors Traditional SEO
- Ranking on AI platforms correlates strongly with traditional SEO factors like brand mentions and backlinks.
- AI search will evolve but will still value credible sources similarly to traditional SEO.
ChatGPT Cuts Cognitive Load
- Using ChatGPT speeds task completion but reduces cognitive effort needed for genuine learning by about 32%.
- This tradeoff risks long-term brain capacity while boosting short-term productivity.