Marketing School - Digital Marketing and Online Marketing Tips If You're Not Adopting AI, F**k You. You Will Be A Burden On Society, Unilever To Hire 20-30x More Influencers, How We're Handling Influencer Pitches, LLM Marketing Will Be Controlled By The Brand Side, Not SEO., How To Triple Your Form Conversion Rate
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Jun 18, 2025 In a rapidly changing business landscape, the crucial role of AI adoption takes center stage. The podcast dives into the battle between optimism and pessimism among marketers. Unilever's shift towards influencer marketing highlights new strategies for brands. Insights on leveraging personal branding and B2B CTV advertising showcase innovative approaches. The conversation also touches on the impact of media on public perception and how navigating chaos is essential for success in today’s marketing world.
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AI Adoption Is Non-Negotiable
- Adopting AI is essential to avoid becoming a burden on society, according to the Fiverr CEO's strong stance.
- Willingness to learn AI is crucial to remain relevant and valuable in modern business environments.
Optimism Beats Pessimism Emotionally
- Being optimistic leads to better emotional outcomes than pessimism whether situations fail or succeed.
- Optimism can bring double happiness, while pessimism doubles down on negativity if expectations are met.
Thriving in Chaos Can Backfire
- Some CEOs thrive in chaos and uncertainty, which can conflict with prudent risk management.
- Eric Siu identifies with this chaos-loving CEO trait but acknowledges it can lead to inconsistent decisions.