Marketing School - Digital Marketing and Online Marketing Tips

95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

19 snips
Jun 19, 2025
Explore the intriguing impact of AI on content strategy, particularly how it enhances visibility with humorous insights. Discover the strategic importance of timing in marketing and the modern tools that empower entrepreneurs. Learn about Google's move to simplify search results for user convenience, reflecting their desire for clear information. Finally, delve into the seasonal challenges businesses face during summer vacations, balancing family time with the complexities of deal closures.
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INSIGHT

Fresh Content Dominates Citations

  • 95% of ChatGPT citations come from content less than 10 months old, emphasizing the importance of fresh content.
  • Updating content with AI overview bullet points drastically increases chances of being cited by AI in search results.
ADVICE

Use Bullet Summaries for AI Snippets

  • Add three bullet points summarizing key answers at the top of your page to get included in AI overview snippets.
  • This quick update can boost your content's visibility in AI-generated review snippets within days.
ANECDOTE

AI Brings Stormtroopers to Life

  • An AI-generated voice-over Star Wars vlog series gave Stormtroopers distinct, funny personalities.
  • People previously doubted AI voice-overs but this example shows AI can produce compelling creative content.
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