Marketing School - Digital Marketing and Online Marketing Tips Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here's What To Do)
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Jun 16, 2025 Discover how ChatGPT is reshaping user behavior and potentially outpacing Google in conversion rates. The podcast examines the growing role of AI assistants in search and highlights the need for organizations to embrace AI fluency. With ongoing workforce changes at Google, the conversation shifts to the implications of AI on employment and corporate culture. Team dynamics in adopting AI technology are emphasized, showcasing the balance between efficiency and job security. Tune in for insights on revolutionizing marketing in today's AI-driven landscape!
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Research Happens Before Website Visits
- ChatGPT users typically research extensively within the AI before visiting brand websites.
- True conversion rate accounting for this interaction likely means ChatGPT's conversion isn't higher than Google's.
AI Traffic Is Underreported
- AI assistants cause underreported web traffic due to referral data stripping.
- This invisible traffic issue challenges current web analytics accuracy early in AI adoption.
AI Service Costs Plummeting
- AI service costs per user dropped about 10x in a year and continue to decrease.
- Efficiency gains and improved hardware will make AI services much cheaper soon.