Marketing School - Digital Marketing and Online Marketing Tips cover image

Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here's What To Do)

Marketing School - Digital Marketing and Online Marketing Tips

00:00

AI vs. Search Giants: ChatGPT and Google Unpacked

This chapter explores the comparative effectiveness of ChatGPT and Google in consumer engagement, highlighting the rapid growth of ChatGPT alongside Google's dominance in search volume. It also delves into the impact of AI on search behavior and the challenges marketers face in tracking web analytics amidst these advancements.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app