Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
10 snips
Feb 12, 2025 • 23min
Why People Are Melting Down Over DOGE
The uproar over Dogecoin stirs deep discussions about financial transparency and government accountability. The implications of Elon Musk’s acquisition of Twitter reveal potential shifts in market trends. Young talent in tech is celebrated for bringing fresh perspectives to the table. The need for fiscal responsibility in organizations becomes evident, highlighting strategic management amidst the chaos. Finally, the evolving landscape of SEO and ranking tracking underscores the importance of adaptability in a rapidly changing digital environment.
23 snips
Feb 11, 2025 • 26min
This AI Will Predict Your Future Success
The conversation ignites with a lively debate on AI's accuracy in predicting personal success. Insights into personal metrics and business strategies reveal how AI can enhance decision-making. Humorous anecdotes about unexpected lead generation add a light touch. The role of personal branding in digital marketing is underscored, while the challenges of leadership in an AI-driven world are thoughtfully explored. Together, they discuss how these technologies can streamline operations and improve strategic planning.
18 snips
Feb 7, 2025 • 18min
The unusual way we give feedback at our companies
Explore the evolution of feedback styles in workplaces, emphasizing the role of authenticity in leadership. Discover the balance between public praise and private criticism, and why direct feedback is crucial for team growth. The discussion dives into the emotional complexities of giving and receiving feedback, highlighting the importance of open communication. Anecdotes illustrate how effective feedback can foster a culture of respect and accountability while driving organizational development.
37 snips
Feb 6, 2025 • 21min
How Neil and Eric Would Go About Building Their Personal Brand in Today's World
Discover the secrets to building a powerful personal brand in today’s digital landscape. Video content takes center stage, highlighting its importance in engaging your audience. Uncover effective strategies for leveraging LinkedIn to fuel your growth. The podcast also navigates the delicate balance between agency work and product development, while exploring the dynamics of team collaboration and motivation. Learn how adaptability and planning can drive your success as an entrepreneur!
19 snips
Feb 5, 2025 • 23min
The First 1-Person $1 Billion Company
The rise of one-person billion-dollar companies is reshaping the business landscape. Discover the critical balance of understanding cash flow and financial management to avoid overspending pitfalls. The hosts humorously compare modern life to that of historical kings, pondering AI’s role in creating more meaningful work. Learn effective strategies for navigating lost opportunities and the importance of persistent follow-ups. Finally, engage with the complexities of client communications in RFPs and the patterns that can lead to valuable insights.
24 snips
Feb 4, 2025 • 25min
DeepSeek's $6M Training Headline Was Fake Marketing
The launch of DeepSeek reveals intriguing misconceptions about AI training costs, sparking debate about its $6 million claims. The competitive landscape of AI, especially China's rapid advancements, poses significant challenges and opportunities. As the discussion unfolds, the implications for job markets and business efficiency come to light. They also explore how consumer behavior shifts in the AI age are reshaping strategies for success. Navigating this new terrain requires adapting skills and business strategies to stay relevant.
34 snips
Jan 31, 2025 • 23min
What Eric Learned Through 100 ABM Calls
Discover insights from a hundred account-based marketing calls revealing the enthusiasm for ABM strategies. Explore the complexities of software services versus agency offerings, highlighting lead quality and creative content. Uncover the balance between teleprompters and personal voice in video production. Dive into global marketing trends and AI's role in enhancing creativity. Plus, learn about political strategies leveraging social media influences like TikTok, showcasing the cultural impact of consumer behavior.
25 snips
Jan 30, 2025 • 23min
How To Optimize for Search Everywhere Optimization
Discover the transformative concept of 'Search Everywhere Optimization' and why it matters across platforms like YouTube and Amazon. Learn how to enhance audience engagement using the RICE framework and optimize content for maximum visibility. The duo shares insights on effective lead generation through LinkedIn and social media, emphasizing the importance of evolving strategies. Plus, explore how AI is reshaping SEO and content marketing while driving efficiency in smaller business teams. Get ready to rethink your marketing approach!
9 snips
Jan 29, 2025 • 20min
The Fall of CNN
Dive into the decline of CNN and legacy media, exploring the significant challenges they face in retaining audience trust. Discover how HubSpot grapples with SEO traffic issues as traditional news outlets lose relevance. The discussion on AI reveals its transformative power in content creation and customer support. Consider the future workplace dynamics with AI, emphasizing the need for skilled teams over larger ones. This episode delivers a thought-provoking look at media evolution and the intersection of technology and creativity.
18 snips
Jan 28, 2025 • 23min
How to build a community from scratch
Discover the secrets to building an engaging online community from scratch. Learn about the critical metrics that drive success and effective strategies to reduce member churn. The hosts share personal stories highlighting the significance of brand identity over just logos, emphasizing emotional connections. They also discuss how to maintain member engagement and the tangible value of your community. Tune in for insights that will help you foster a thriving digital space!
