Marketing School - Digital Marketing and Online Marketing Tips Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand
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Jun 12, 2025 Explore the challenges of B2B marketing during summer slumps and learn to capitalize on seasonal trends. Discover how to manage multiple offers effectively and the dynamics of AI in content creation. The hosts emphasize the importance of authenticity in branding and building connections. They also discuss why valuing relationships can lead to richer, more meaningful business experiences. Tune in for insights that blend strategy with emotional intelligence in today's marketing landscape.
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Understanding B2B Summer Slump
- B2B summer slowdowns mainly affect high-priced enterprise contracts, not self-service or lower-priced deals.
- Agencies often slow down in summer, while newer software products can see growth during this period.
Managing Multiple Offers Effectively
- Manage multiple offers by assigning dedicated teams for each product or service.
- Use cross-organizational roles and aligned incentives to encourage collaboration and benefit the whole company.
AI's Hidden Role in Brand Building
- Conversion rates from AI-driven traffic like ChatGPT can appear higher because total brand exposure is under-tracked.
- Creating unique, original content increases chances that AI platforms will mention and promote your brand.
