Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand
Marketing School - Digital Marketing and Online Marketing Tips
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Navigating B2B Buying Cycles and Managing Multiple Offers
This chapter explores how seasonal factors, like summer vacations, influence decision-making in B2B marketing, particularly for high-value contracts. It also discusses the dynamics of purchasing activity and strategies for handling multiple offers and promotional content.
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