Marketing School - Digital Marketing and Online Marketing Tips Should You Run Your Marketing Team From Home Or From An Office?, Stop Trying To Measure Everything, A/B Testing At Its Finest, Google Lens Coming To YouTube Shorts
9 snips
Jun 5, 2025 Discover how to handle negative feedback on social media and the surprising engagement power of negative headlines. Explore the evolving dynamics of remote work and its impact on marketing teams. Learn how AI is reshaping workforce structures and the philosophy of measurement in marketing. Dive into the effectiveness of A/B testing with a focus on negative messaging. Finally, get excited about the innovative integration of Google Lens with YouTube Shorts, transforming how consumers interact with video content.
AI Snips
Chapters
Transcript
Episode notes
Handling Negative Social Feedback
- Eric Siu shares about negative comments on his LinkedIn posts and questions why people follow if they're just going to be negative.
- Neil Patel recounts how he was constructively criticized about seasonal SEO in an email exchange that improved their communication.
Backlash Over Office Return
- Eric Siu faced backlash after announcing people were returning to office, sparking intense comment debates.
- He highlights various work setups and cites Jamie Dimon's stance on remote work not fitting everyone.
AI Flips Marketing Workforce Pyramid
- Neil Patel envisions the marketing workforce pyramid flipping due to AI impact.
- More leaders and strategists will remain while lower performers get replaced by AI.