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Should You Run Your Marketing Team From Home Or From An Office?, Stop Trying To Measure Everything, A/B Testing At Its Finest, Google Lens Coming To YouTube Shorts

Marketing School - Digital Marketing and Online Marketing Tips

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Navigating Remote Work and AI in Marketing

This chapter examines the balance between remote work flexibility and the need for in-person collaboration, particularly in marketing and sales. It also discusses the transformative impact of AI on team structures, hiring practices, and the philosophy of measuring marketing performance.

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