Marketing School - Digital Marketing and Online Marketing Tips What I Learned By Talking To A Marketing Team About AI At A Company That Generates Over 20 Billion A Year, SEOs Are Getting Fired Left And Right
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Jun 2, 2025 Dive into the exciting world of AI in marketing, where the disconnect between adoption and actual results is highlighted. Discover how SEO professionals are facing layoffs amid AI advancements, and why human oversight is crucial for accountability. The future of SEO is explored, stressing adaptation and the significance of link strategies. Enjoy insights on building brand awareness through engaging content and the power of collaboration among marketing agencies for mutual growth.
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AI Use Without Business Impact
- Neil Patel shared his experience speaking to 150-200 marketers at a huge company generating tens of billions annually.
- He observed that many use AI just because they must, not seeing direct business impact like increased revenue or reduced costs.
Understand AI's Why
- Marketers often lack understanding of why they're using AI beyond just following mandates.
- True productivity with AI comes from connecting its usage to impactful business results, not just busy work.
SEOs Losing Jobs Amid AI Shift
- Eric Siu described how some SEOs at large companies with big salaries are being terminated or repositioned due to SEO's changing landscape.
- He noted many SEOs are scared as layoffs spread, highlighting the need to adapt to AI and evolving strategies.