Marketing School - Digital Marketing and Online Marketing Tips

When Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified Leads

Jun 3, 2025
Explore the pitfalls of marketing, exemplified by Taco Bell's controversial quality meats campaign. Delve into effective strategies that resonate with consumers and the transformative role of AI in lead generation. Discover the importance of consistent follow-ups and choosing the right circle for personal and professional growth. Embrace authenticity in marketing while recognizing the diverse values that influence success in today's business landscape. Join a lively discussion that blends marketing wisdom with personal development insights.
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ANECDOTE

Taco Bell's Quality Meat Backfire

  • Taco Bell announced they use quality meats, confusing customers on what was served before.
  • Neil Patel felt uneasy about taking his son there after the announcement despite quality claims.
ANECDOTE

Oasis App Influences Water Choices

  • Eric Siu shares his endorsement of Oasis, a water app that scores bottled water quality.
  • He chooses water brands based on app scores, even while traveling.
ADVICE

Test AI for Lead Follow-Up

  • Use AI SDRs to handle high volumes of marketing qualified leads efficiently.
  • Test human and AI calling scripts to find the best approach for lead follow-up.
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