Marketing School - Digital Marketing and Online Marketing Tips Google Engineer Reveals the SEO Algorithm
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Jul 15, 2025 Discover the inner workings of Google's ranking algorithm and how its simplicity might surprise you. Learn why controlling your organizational narrative is crucial for leaders and how effective communication can boost employee morale. The podcast dives into the profound impact of storytelling in business, especially in combatting misinformation. It also explores how social media influences public perception and the challenges in altering entrenched beliefs. Engage with the idea that transparency and integrity are key in navigating today's complex digital landscape.
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ABC Framework for SEO Ranking
- Google's ranking algorithm relies on three core factors: backlinks, content relevance, and user engagement.
- This ABC framework simplifies SEO to anchor, body, and clicks as key ranking signals.
Control Your Company Narrative
- Consistently communicate your company's true narrative to prevent misinformation from spreading internally.
- Drive the story with transparency to keep your team aligned and avoid harmful rumors.
Leadership Must Engage Narratives
- Engage leadership in storytelling and communication even if behind the scenes to prevent negativity.
- Early intervention of narrative prevents domino effects that harm company morale and focus.
