Marketing School - Digital Marketing and Online Marketing Tips AI Will Not Replace Your Website, Cluely’s Hiring of 700 Clippers – Smart or Dumb?, 2% of Creatives Drive 53% of Ad Spend – Meta, When Marketing Yields a 98% Profit Margin on a Commodity
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Jul 24, 2025 The podcast dives into the enduring significance of websites in an AI-centric world, asserting they remain vital for business transactions. It highlights innovative clipping strategies to create viral content and emphasizes the powerful role women play in household spending. The discussion also covers Google's resurgence in ads and why generalists retain their importance in a tech-driven landscape. Finally, they address how a small percentage of creatives dominate ad spending, pointing to the need for unique marketing approaches.
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Websites Still Crucial Despite AI
- AI will not replace websites entirely within the next five years, especially for complex transactions like multi-million dollar B2B contracts.
- Websites remain essential for bill payments, brand presence, and acquisition in certain markets.
Clipping Strategy for Virality
- Hire paid clippers who get paid per view with bonuses for top performers to maximize viral content reach.
- Produce enough content and leverage many clippers to exploit virality without directly tracking ROI.
The 2% of Creatives Rule
- A small percentage (2%) of creative assets drive more than half of Meta's ad spend, illustrating the Pareto principle in advertising.
- Most creatives perform poorly, so marketers should produce many to find the winners.