Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
4 snips
Oct 22, 2024 • 1h 16min
Gary Vee's Secret Business Domination Plan
Gary Vaynerchuk, a serial entrepreneur and digital marketing pioneer, shares his bold aspirations, including plans to buy the New York Jets. He discusses the importance of personal branding and innovative marketing strategies, especially the impact of social media evolution. Gary reflects on the entrepreneurial journey, emphasizing the value of relationships and passion over mere profits. His unique insights into navigating hiring practices and balancing creativity with data offer a fresh take on achieving business success.
5 snips
Oct 21, 2024 • 1h 8min
The $100M Mindset That Alex Hormozi Stress-Tested
In this insightful discussion, Alex Hormozi, a serial entrepreneur and the author of "100M Leads," shares his extensive knowledge of scaling businesses and making strategic acquisitions. He emphasizes the critical role of content in attracting clients and enhancing deal flow. Hormozi also delves into the importance of team dynamics, advocating for a skilled team to navigate complex business challenges. Finally, he underscores the power of authentic storytelling and innovative content strategies in connecting with audiences and driving growth.
Oct 18, 2024 • 18min
How This Guy Gets 207M YouTube Views Per Month
Discover how a creator rakes in 207 million YouTube views monthly with live streaming and strategic clip posting. Learn about the algorithm multiplier effect, revealing how minor content tweaks can skyrocket engagement. The conversation also dives into effective client acquisition on LinkedIn, highlighting targeted outreach and the importance of value-driven communication. Plus, understand the nuances of proactive networking and how showcasing past successes can attract executive attention. It's all about adapting and thriving in the digital landscape!
Oct 17, 2024 • 19min
Klarna's Aggressive Use of AI to Cut on Marketing and Agencies
Discover how Klarna is leveraging AI to cut marketing costs and streamline operations. Learn about Google's latest move to integrate ads into AI search results, reshaping the landscape of digital marketing. The discussion also delves into the contrasting strategies of B2B versus B2C media startups and the importance of niche content. Finally, explore the shifting SaaS landscape and how businesses must adapt to thrive amidst growing competition and changing consumer needs.
Oct 16, 2024 • 16min
The Affiliate SEO Site That Does $400M A Year
Discover how an affiliate SEO site rakes in $400 million annually and the risks tied to this lucrative model. Explore the impact of AI on call centers, signaling a shift towards more fulfilling jobs. Learn about revenue per employee from companies like OnlyFans and Apple, revealing surprising earnings. Delve into how advertising is crucial for business growth and why entrepreneurs should prioritize direct customer engagement. This conversation covers essential insights for navigating the evolving digital landscape.
Oct 15, 2024 • 20min
Can you actually get big business deals from YouTube?, and 1.2M tweet with nothing to show
The conversation dives into the potential of YouTube for securing significant business deals, questioning whether views translate into real opportunities. Social media censorship and biases are unpacked, revealing how they impact investor engagement. They also discuss the disconnect between viral content and actual conversions, emphasizing the importance of building a dedicated audience. Cost considerations of events versus networking benefits are addressed, along with innovative marketing strategies that could boost conversion rates.
Oct 14, 2024 • 17min
What you can learn from Nike and Starbucks' new CEOs
Recent leadership changes at Nike and Starbucks emphasize the value of industry experience over education. The podcast dives into the challenges surrounding DEI initiatives, arguing for a merit-based approach. There's a discussion on YouTube's extension of shorts to three minutes, suggesting a shift toward longer content. Additionally, the controversy involving WordPress highlights challenges within the digital marketing community. The conversation offers insights into navigating these complexities while maintaining audience engagement.
6 snips
Oct 12, 2024 • 17min
Effective Leadership in Agency Management
Explore the secrets of effective leadership within agency management. Discover how to enhance team communication and foster a supportive work environment. Delve into the financial balancing act of equity versus cash flow, and learn strategies for client acquisition and operational efficiency. Join a vibrant discussion on common challenges faced by agency owners, and witness collaborative problem-solving in action. This insight-packed session offers valuable takeaways for anyone looking to thrive in the competitive landscape of marketing agencies.
9 snips
Oct 11, 2024 • 17min
The Secrets of YouTube Marketing
Dive into the world of YouTube marketing and discover strategies to tackle ROI challenges. Explore how direct-to-consumer brands can successfully navigate global pricing complexities, especially in diverse markets like Japan and Brazil. Learn innovative marketing techniques that enhance conversions and SEO. Plus, master the art of crafting compelling proposals that build relationships while driving revenue. This discussion is packed with actionable insights for anyone looking to elevate their marketing game!
Oct 10, 2024 • 14min
Mastering Testing Methodologies for Affiliate Marketing
Explore the power of testing methodologies to enhance affiliate marketing strategies. Discover how building strong relationships can drive business growth. Learn effective lead generation techniques through engaging webinars and private events. The discussion includes the importance of data storage and security in marketing efforts. Tips on successful promotional strategies and overcoming hiring challenges add valuable insights for agency owners.
