Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
8 snips
Nov 27, 2024 • 9min
Jaguar’s ‘Woke’ Ad Controversy: What Went Wrong?
A recent marketing campaign by Jaguar ignited controversy by emphasizing gender identity over the product. Critics argue that this move alienated the brand’s core audience, recalling other significant marketing missteps. The discussion also explores the complexities of integrating political themes into marketing, stressing the importance of sticking to core values. Successful strategies, like Volvo's focus on safety, are contrasted with miscalculations in brand messaging, highlighting the delicate balance required in advertising.
Nov 26, 2024 • 13min
Why Jake Paul Is Laughing His Way To The Bank
The excitement around Jake Paul's recent fight with Mike Tyson reveals how modern boxing blends entertainment and strategy. The discussion dives into the persona-building that fuels Paul's success. Switching gears, the spotlight shines on Dude Perfect, a trick shot group that raised $100 million, showcasing their smart business tactics and trust-driven investor relationships. The podcast also breaks down the financial intricacies behind Dude Perfect's impressive fundraising, highlighting their growth and creative approaches in the evolving entertainment landscape.
Nov 25, 2024 • 8min
Kamala Harris’s $1B Campaign: Where Did It All Go?
The discussion kicks off with a deep dive into the staggering $1 billion spent on Kamala Harris’s campaign, raising questions about marketing efficiency and spending decisions. It moves on to explore how political leadership affects economic outcomes, calling for bipartisan collaboration. The conversation wraps up by highlighting the decline of traditional media in favor of digital platforms, showcasing how voter engagement is shifting with new consumption habits. It's a insightful look at the intersection of politics, marketing, and media.
Nov 23, 2024 • 21min
How to Win in Hiring According to Agency Leaders
Agency owners share insightful stories about hiring from diverse global talent pools, including the Philippines and North Macedonia. They discuss the importance of strategic hiring for agency growth, particularly for customer-facing roles. The conversation delves into the nuances of onboarding and understanding cultural dynamics in global hiring. Success stories illustrate how these strategies lead to significant wins in client engagements and business development. Overall, it's a compelling discussion on navigating the complexities of the hiring landscape.
8 snips
Nov 22, 2024 • 9min
TikTok Might Get Banned In Canada
The potential ban of TikTok in Canada raises serious national security concerns, highlighting the platform's troubled operations. Discussing the implications, they compare it to the U.S. efforts regarding TikTok. The conversation shifts to Elon Musk, delving into his wealth, motivations, and the distinction between seeking power versus making an impact. Musk's lifestyle and interests in gaming add an amusing twist, revealing the quirky side of success.
Nov 21, 2024 • 7min
Why Google’s Market Stumbles While Amazon Ads Skyrocket
The podcast explores the shift in online advertising dynamics, focusing on Google Ads' declining dominance against the rise of Amazon Ads and TikTok. It highlights Amazon's growth as an advertising powerhouse, showcasing a success story of a self-published author who capitalized on Amazon ads. Additionally, agency owners are encouraged to join a community for sharing insights and boosting business success, all with a light-hearted touch on protein bar preferences.
7 snips
Nov 20, 2024 • 15min
The Truth About Mainstream Media Nobody Talks About
Growing distrust in mainstream media is transforming how audiences consume information, pushing them toward digital platforms. The importance of hiring the right talent is emphasized, especially younger individuals who bring fresh energy and innovative ideas. Strategies for agency growth are discussed, focusing on content creation and the need for consistency in marketing efforts. The speakers also highlight the evolving landscape of digital marketing opportunities for 2024, along with the challenges and successes that lie ahead.
Nov 19, 2024 • 15min
You Should DEFINITELY Get a Chief of Staff
Dive into the importance of having a Chief of Staff to streamline operations and boost team dynamics. Discover the balance between personal chaos and business focus as the hosts share their experiences. They dive deep into the challenges of managing teams while maintaining autonomy in decision-making. Plus, learn about effective marketing strategies that prioritize impactful efforts over less effective ones. It's a whirlwind of insights for entrepreneurs looking to enhance their organizational structure and personal well-being.
Nov 18, 2024 • 9min
Founders vs CEO: What’s the Difference?
Explore the intriguing differences between founders and CEOs in shaping a company's future. Discover how cultural perspectives impact business risks and practices. The discussion delves into leadership titles and their evolving perceptions in entrepreneurship. Balancing ambition with caution becomes essential as the conversation highlights real-world examples of high-risk opportunities. Join in on the complexities surrounding innovation and the challenges leaders face in steering their organizations.
Nov 16, 2024 • 22min
NEW AI and Tech Recommendations for Agencies
Dive into the world of innovative AI tools that can transform how agencies operate. Discover the vital role of case studies in winning clients and tips for crafting effective team memos. Learn about fostering a supportive work environment and enhancing communication in growing teams. The discussion also includes book recommendations to elevate professional skills and leadership. Get ready for insights that can power up your agency's success!
