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Marketing School - Digital Marketing and Online Marketing Tips
How To Optimize for Search Everywhere Optimization
Jan 30, 2025
Discover the transformative concept of 'Search Everywhere Optimization' and why it matters across platforms like YouTube and Amazon. Learn how to enhance audience engagement using the RICE framework and optimize content for maximum visibility. The duo shares insights on effective lead generation through LinkedIn and social media, emphasizing the importance of evolving strategies. Plus, explore how AI is reshaping SEO and content marketing while driving efficiency in smaller business teams. Get ready to rethink your marketing approach!
22:23
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Quick takeaways
- Optimizing for a variety of platforms, not just Google, is essential as searches now occur across numerous channels like Amazon and Instagram.
- Implementing a prioritization framework like RICE helps businesses effectively identify and focus on the most impactful marketing channels for better results.
Deep dives
The Importance of Search Everywhere Optimization
Optimizing for search everywhere has become crucial in today's digital landscape as search engines like Google no longer dominate the market. With around 45 billion searches daily across various platforms, including 8.5 billion on Google, 3.5 billion on Amazon, and 6.5 billion on Instagram, businesses must consider multiple channels for their marketing strategies. The significant amount of searches on Amazon, primarily from users looking to make purchases, highlights the value of diversifying optimization efforts beyond just Google. Furthermore, the rise of alternative platforms such as ChatGPT, which garners nearly 1 billion searches a day, showcases untapped opportunities for brands willing to adapt their strategies.
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Discover
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