Marketing School - Digital Marketing and Online Marketing Tips The Fall of CNN
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Jan 29, 2025 Dive into the decline of CNN and legacy media, exploring the significant challenges they face in retaining audience trust. Discover how HubSpot grapples with SEO traffic issues as traditional news outlets lose relevance. The discussion on AI reveals its transformative power in content creation and customer support. Consider the future workplace dynamics with AI, emphasizing the need for skilled teams over larger ones. This episode delivers a thought-provoking look at media evolution and the intersection of technology and creativity.
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CNN Experiences
- Eric Siu used to read CNN regularly in high school during the Iraq War.
- Neil Patel had a negative experience with CNN misidentifying him as a political candidate.
Legacy Media Decline
- Legacy media like CNN are declining due to playing "games" and losing trust.
- Focusing on product improvement offers a chance for recovery.
HubSpot's SEO Shift
- HubSpot's SEO traffic decrease is attributed to algorithm changes and de-prioritizing unrelated top-of-funnel keywords.
- Their core business remains unaffected due to strong sales motions and upmarket focus.