Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
5 snips
Oct 9, 2024 • 16min
SEO Challenges for SMBs and Content Strategy
Discover effective strategies to enhance SEO for small businesses, emphasizing the importance of content quality over quantity. Learn how to leverage inbound signals from social media to boost brand visibility and lead generation on platforms like LinkedIn. Explore the benefits of specialization versus diversification in agency services, along with insights on building client trust through strategic pitching. Finally, dive into the power of mastering a single marketing skill for greater impact and success.
Oct 8, 2024 • 16min
Partnership Strategies for Agency Growth
Explore the exciting world of agency growth through innovative partnership strategies. Learn about the advantages of white labeling services for client retention. Discover how optimizing standard operating procedures can streamline onboarding. Dive into the AI landscape and find out how technology can propel agency success. Gain insights on navigating market opportunities and targeting enterprise clients effectively. Lastly, uncover the secrets to maintaining high service quality while fostering collaborative partnerships.
13 snips
Oct 5, 2024 • 28min
How To Systematize Referrals and AI Integration
Explore the thrilling integration of AI into business operations, enhancing efficiency and marketing strategies. Discover tools that streamline agency workflows and the importance of effective follow-up strategies, especially for remote teams. A vibrant discussion reveals how referrals currently account for 20% of revenue, with an ambitious goal to boost that to 80% through automation. The hot seat segment showcases shared challenges and collaborative solutions, highlighting the power of community among agency owners.
Oct 4, 2024 • 10min
YouTube Launches 'Hype' to Incentivize Small Creators
YouTube's new 'Hype' feature aims to boost visibility for smaller creators and enhance community engagement. The hosts discuss insights gained from analyzing over 8,000 top ads, shedding light on successful marketing strategies. They debate the value of personal brands versus corporate brands, revealing surprising truths about their respective impacts on revenue. The conversation also touches on community-focused storytelling and the role of influencer partnerships in driving brand engagement, showcasing innovative advertising techniques.
Oct 3, 2024 • 14min
The Genius of Amazon Owning The Washington Post
In this discussion, Jeff Bezos, the founder of Amazon, reveals how his acquisition of the Washington Post might strategically benefit Amazon by shaping public narratives and potentially deflecting regulatory scrutiny. The conversation also dives into the future of in-flight connectivity, highlighting United Airlines' partnership with Starlink to enhance passenger experience. Lastly, the hosts talk about the evolving dynamics of brand marketing, stressing the importance of accountability and ROI in today’s campaigns.
Oct 2, 2024 • 12min
The Marketing Trick That Gave Trump a HUGE Edge Over Kamala
Eric Siu, a marketing expert focused on digital strategies, joins Neil Patel, co-founder of several analytics companies, to explore innovative marketing tactics. They dive into how TikTok and X influence political perceptions, particularly in the Trump vs. Kamala Harris debate. The duo highlights Pizza Hut's creative resume delivery service for job seekers, emphasizing community support. They also discuss the increasing demand for transparency in food marketing, illustrating how consumer expectations are shaping brand strategies.
Oct 1, 2024 • 13min
MrBeast, Logan Paul & KSI’s Epic Collab: Genius Yet Controversial?
Join MrBeast, the philanthropic YouTuber known for his outrageous stunts, Logan Paul, the savvy social media entrepreneur, and KSI, the multi-talented YouTuber and musician, as they dive into their new snack venture, Lunchly. They discuss the fine line between fun and healthy for kids, along with MrBeast's hiring strategy to only recruit top talent. The trio also reflects on the role of AI in shaping digital marketing and SEO, revealing how innovation can drive success in a competitive landscape.
11 snips
Sep 30, 2024 • 13min
The Money in Marketing AI is in the Ugly, Not the Sexy
In this discussion, Eric Siu, a marketing strategist, and Neil Patel, an SEO expert, dive into the often ignored 'ugly' aspects of AI in marketing. They reveal how focusing on data analysis and proven strategies can yield substantial returns, rather than chasing flashy trends. The duo also emphasizes the power of community in driving marketing success, highlighting successful referrals and traditional channels like email and webinars. With insights on harnessing platforms like Reddit and overcoming hiring challenges, they offer a comprehensive look at effective marketing tactics.
9 snips
Sep 28, 2024 • 18min
Agency Tools on the Bleeding Edge
Joining the discussion are Eric, a digital marketing educator, and Neil Patel, a leading figure in online marketing. They dive into the latest outreach tools and the essential role of personal connections in client engagement. The power of AI-driven communication tools is explored, showcasing how they enhance authentic interactions. Insights from the HubSpot Inbound Conference reveal innovative technology trends, while the importance of peer support in agency growth is highlighted, emphasizing networking and innovative tool-sharing.
Sep 27, 2024 • 17min
The Marketing Playbook Behind the $200M Company, Dude Wipes
Explore how Dude Wipes skyrocketed from $1 million to $200 million through innovative marketing strategies, including celebrity endorsements and guerrilla tactics. Discover the transformative power of community and collaboration in business growth. Learn about the shifting landscape of app development and monetization, along with the challenges facing consumer startups. Anecdotes from well-known brands illustrate the art of storytelling in marketing and its impact on business success.
