Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Nov 5, 2024 • 6min
The Latest SAAS Beef: Who's Really Winning Out?
Dive into the heated rivalry between email marketing giants Beehive and ConvertKit. Discover the competitive dynamics shaping SEO tools SEMrush and Ahrefs. Learn how these marketing wars drive user engagement and foster innovation. The conversation emphasizes effective strategies for product comparison to elevate conversions. Get insights into the narratives that fuel competition, making marketing tactics more impactful.
Nov 4, 2024 • 8min
Do You Want Your Lawyers Using ChatGPT? A Debate
The discussion dives into how AI is revolutionizing the legal profession by crafting briefs cheaper and faster. A new role, the Chief Automation Officer, is highlighted as essential for future businesses. The episode also reflects on the challenges and opportunities AI brings, stressing the need for human expertise in legal processes to maintain quality. The evolving job landscape in the legal sector is examined, focusing on marriage between technology and human skill.
Nov 2, 2024 • 8min
Will Demand Boom After the Election?
The discussion explores skepticism about economic demand after elections, highlighting expert insights on interest rates and national debt. It delves into how media biases affect public trust and contrasts traditional media with the rising influence of podcasts. The conversation emphasizes podcasts as a powerful marketing tool in today's landscape, shaking up conventional advertising methods.
Nov 1, 2024 • 10min
Harris vs. Trump: Podcast Views, Censorship, and Media Influence
The podcast dives into the striking differences in podcast viewership between Kamala Harris and Donald Trump, illustrating the far-reaching consequences of media influence. It discusses how Harris' support often stems from opposition to Trump rather than genuine policy preference. The hosts also tackle media trust issues and innovative marketing strategies using AI. Additionally, they explore the risks entrepreneurs face when making political endorsements, emphasizing the need to separate personal beliefs from business objectives for a healthier work environment.
Oct 31, 2024 • 11min
Critical Acquisition Mistakes We Made That You Can Avoid
Discover the missteps to avoid in business acquisitions as Eric Siu and Neil Patel share their personal experiences. They emphasize the crucial role of thorough due diligence and active involvement in managing acquired companies. Learn about understanding varying cost structures and challenges in profitability. The conversation also touches on the significance of cultural integration and employee engagement, along with tips for hiring marketers amidst inflationary pressures. Tune in for insights that could save you from costly mistakes!
Oct 30, 2024 • 7min
Did Trump's Mcdonald's Stunt Hurt Mcdonald's Sentiment?
Political events can significantly affect branding. McDonald's strives for neutrality amid controversies while facing the challenge of maintaining a non-political image. Trump's visit to a McDonald's creates unique marketing opportunities, spawning memes and discussions. The podcast dives into the implications of these interactions, revealing how fast food and politics intertwine in unexpected ways.
5 snips
Oct 29, 2024 • 17min
SearchGPT gives brands 4x more referrals vs. Perplexity, How Scribe Publishing went from $21M to bankrupt to back, 1 Instagram reel on 2.5k followers = 950k views!?, and more
Explore how SearchGPT is revolutionizing brand referrals, delivering four times more than traditional methods. Discover the dramatic highs and lows of Scribe Publishing, shedding light on leadership failures. Learn about the stunning success of an Instagram reel that garnered nearly a million views from just 2,500 followers. Uncover insights on AI's evolving role in boosting productivity, while Marc Benioff warns against the hype surrounding these technologies, questioning their true impact on the workforce.
5 snips
Oct 28, 2024 • 19min
This LinkedIn ads tool will automatically retarget ICP visitors from your site, and How we're making the most of our Germany speech
Discover an innovative LinkedIn ads tool that automates retargeting for your ideal customers, ensuring tailored ads reach decision-makers. Learn how to craft captivating video pitches for global clients, emphasizing personalized communication. Explore strategies for creating compelling proposals that resonate with potential clients. Understand the power of personal relationships in winning deals and hear insights on the value of comfortable business travel for enhancing productivity. Don't miss their tips on maximizing conference networking!
11 snips
Oct 26, 2024 • 22min
How to Attract New Clients: Strategies That Actually Work!
Discover innovative strategies for attracting new clients with insights on offering free marketing plans as a lead generation tool. Learn how automation tools can streamline project management and onboarding processes. The importance of selecting the right CRM for sales operations is discussed, with recommendations on user-friendly platforms. Plus, delve into recruitment challenges in the current market and how delegation can enhance operational efficiency. Perfect for agency owners looking to elevate their client acquisition game!
Oct 25, 2024 • 20min
Attention doesn’t move sales or other brand outcomes; studies find, Marketing is no longer a regional game; it's a global first game, Parasite partnerships, and Exploding topics unfair 24430 backlink play
Attention on social media doesn't always lead to sales, as viral hits may not convert to revenue. The discussion highlights the need to focus marketing efforts globally rather than regionally, adapting to a more interconnected landscape. Innovative strategies like parasite partnerships are explored, leveraging high-domain authority sites for SEO advantages. Finally, the crucial distinction between traffic growth and revenue growth is emphasized, showcasing the complexities of digital marketing in today's economy.
