Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Sep 26, 2024 • 20min
AI in ads divide consumers, Should you constantly be making tweaks after algorithm updates?, and Perplexity is running ads during Monday Night Football
The discussion dives into how different generations perceive AI in advertisements, revealing a surprising skepticism towards AI-generated content. It emphasizes the importance of prioritizing user experience over constant tweaks after algorithm updates for sustainable marketing success. Additionally, strategic financial management is highlighted as crucial for businesses, especially during mergers and acquisitions. Lastly, the critique of Perplexity's ad strategy during Monday Night Football raises questions about effective marketing in a competitive landscape.
Sep 25, 2024 • 16min
Exploring OnlyFans P&L (Profit and Loss)
This discussion dives into the impressive financial success of OnlyFans, revealing its astounding $1.3 billion revenue in 2023. The speakers analyze the value of founder control in maintaining a creative vision. They also explore the critical role of sales metrics and the challenges posed by declining sales. Uniting sales and marketing efforts is highlighted as a key strategy for boosting performance. The conversation emphasizes a collaborative approach to sales funnels, shifting focus to enhance overall effectiveness.
Sep 24, 2024 • 16min
Google’s AI Overviews slammed by news publishers, sites that are susceptible to google's HCU, Why brand authority matters in SEO, Key takeaways from Google's search liaison, and How to turn marketing from B*llsh*t to holy sh*t
Danny Sullivan, a key figure in SEO and Google's search strategies, shares valuable insights on navigating the evolving landscape of digital marketing. He discusses the backlash from news publishers against Google’s AI-generated content and its impact on traffic. Sullivan emphasizes the critical role of brand authority in SEO success, revealing how it influences search rankings. The conversation also touches on innovative marketing tactics and the importance of converting complex data into relatable formats for audience engagement.
Sep 23, 2024 • 18min
Should you be spending big money to attend marquee events?, Is LinkedIn or X more powerful?, and How we speak on multiple topics per year at live events
Eric Siu, a digital marketing expert and entrepreneur, joins Neil Patel, a renowned strategist and co-founder of multiple online companies. They discuss the real ROI of attending marquee events like the All In Summit, weighing networking value against cost. The duo debates whether LinkedIn or X is more effective for lead generation and highlights LinkedIn's edge in B2B marketing. They also share their strategies for engaging audiences when speaking at events, stressing the importance of relevance and clarity in presentations.
Sep 21, 2024 • 19min
The Ultimate Strategy Showdown for Traffic, Retargeting, and Referrals
In this discussion, Eric, a savvy content creator known for his marketing insights, teams up with Neil, a marketing innovator focusing on lead generation strategies. They dive into the power of quality content and the transformative role of AI in marketing. Discover effective lead generation tactics, emphasizing referrals and partnerships for business growth. They share successful case studies and discuss the balance between AI automation and human creativity in marketing efforts. Tune in for actionable tips to enhance your marketing game!
Sep 20, 2024 • 17min
Why shorts can crush your YouTube longform performance, People who say there is no such thing as bad press is wrong, and Why business acquisitions CRUSH paid media
Eric Siu, a digital marketing content creator, and Neil Patel, a seasoned expert in online business growth, share their insights on YouTube's short-form content and its unexpected effects on long-form performance. They argue that while shorts can attract views, they may hurt deeper engagement. The duo also discusses the misconception surrounding bad press, emphasizing that not all publicity is good. Additionally, they highlight how business acquisitions can outstrip paid media in driving growth, shedding light on smart strategies for companies. Tune in for these explosive insights!
10 snips
Sep 19, 2024 • 20min
SEO workflows that 10x your speed and save on headcount, Old marketing that still crushes today, Is it worth submitting to your business to the Inc 500 and for other awards?, and more
In this discussion, Eric Siu, a digital marketing expert with a keen focus on AI, joins renowned strategist Neil Patel. They explore how AI can optimize SEO workflows while maintaining a human touch. The duo dives into enduring marketing strategies that still deliver results, emphasizing the value of building relationships with customers. They also critique the significance of awards like the Inc 500, questioning their real impact versus perceived prestige, and offer insights on navigating hiring challenges in today’s economy.
Sep 18, 2024 • 20min
The 10x marketer vs the 1000x marketer, The 3 questions that make copywriting instantly work, and LTV, the number one metric marketers get wrong
Eric Siu, an expert in digital marketing, joins renowned entrepreneur Neil Patel to explore fascinating marketing insights. They differentiate between 10x and 1000x marketers, emphasizing innovation versus guidance. A humorous take on 'cocaine phones' versus 'kale phones' sheds light on smartphone impacts on mental health. They delve into effective copywriting techniques with three key questions to boost engagement. Finally, they highlight the importance of accurately measuring customer lifetime value (LTV) and the common pitfalls marketers encounter.
Sep 17, 2024 • 20min
The genius of the Costco $1.50 hotdog, How 'Founder Mode' will shift the tides of business, and Startups that raise less money grow revenue faster
Eric Siu, a digital marketing entrepreneur, and Neil Patel, co-founder of Crazy Egg and Kissmetrics, dive into the marketing magic behind Costco's $1.50 hot dog as a loss leader that boosts customer traffic. They discuss the revolutionary 'Founder Mode,' highlighting the necessity for founders to be hands-on in steering their companies. The duo also examines how startups that secure less money often experience faster revenue growth, emphasizing efficient strategies over excessive funding.
Sep 16, 2024 • 20min
What Eric learned from a guy $800m in debt, Lessons learned from Robert Kiyosaki (Rich Dad, Poor Dad), and Spraying your advertising everywhere isn't a guaranteed way to win; it's a guaranteed way to burn money
Ken McElroy, a financial expert, and Robert Kiyosaki, the author of 'Rich Dad, Poor Dad', share valuable insights on navigating debt and business strategies. They discuss the lessons learned from a person $800 million in debt, emphasizing prioritizing family over business. They caution against the belief that excessive advertising leads to success, highlighting the financial risks involved. Balancing branding and performance is key—recognition doesn’t guarantee financial growth, but smart marketing does!
