Marketing School - Digital Marketing and Online Marketing Tips The new way of doing YouTube, The average ROI per content type, Short-form videos don't convert, and more
Dec 30, 2024
Vlogging makes a comeback as a powerful tool for sharing personal and business stories. Dive into the surprising ROI of different content types, revealing that webinars triumph over short-form videos. Explore the evolving role of AI in industries, emphasizing a balance between human creativity and machine efficiency. Personal privacy challenges in content creation and the transformative effects of technology on job roles also get highlighted. This insightful discussion sheds light on both the potential and the pitfalls of modern digital marketing.
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Vlogging and Personal Space
- Eric Siu and Neil Patel discuss the resurgence of vlogging and following someone's business journey.
- Neil recounts his negative experience with being filmed constantly, feeling it was invasive.
Content ROI Advice
- Follow Neil Patel on Twitter for practical marketing advice and data-backed insights.
- He shares ROI data on various content types, like webinars, blogs, and short-form videos.
Old Content, New Relevance
- Older content formats like webinars, blogs, and emails still yield high ROI, proving their enduring effectiveness.
- Short-form videos, despite popularity, show poor direct ROI, better suited for audience capture than direct conversion.