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Marketing School - Digital Marketing and Online Marketing Tips
The new way of doing YouTube, The average ROI per content type, Short-form videos don't convert, and more
Dec 30, 2024
Vlogging makes a comeback as a powerful tool for sharing personal and business stories. Dive into the surprising ROI of different content types, revealing that webinars triumph over short-form videos. Explore the evolving role of AI in industries, emphasizing a balance between human creativity and machine efficiency. Personal privacy challenges in content creation and the transformative effects of technology on job roles also get highlighted. This insightful discussion sheds light on both the potential and the pitfalls of modern digital marketing.
26:33
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Quick takeaways
- The resurgence of vlogging highlights the growing viewer preference for authentic and personal storytelling in business journeys.
- Different content types yield varied ROI, with webinars and high-quality blogs outperforming short-form videos in direct conversion effectiveness.
Deep dives
The Rise of Vlogging in Business
Vlogging has gained popularity, particularly in the context of following individual journeys in business, such as building an eight-figure e-commerce brand. This format involves sharing personal experiences through short video clips, allowing creators to showcase challenges and solutions they encounter along the way. A YouTuber, Daniel Dalen, exemplifies this trend as his content captures significant engagement, with hundreds of thousands of views monthly. This revival of vlogging indicates a shift where viewers are drawn to authentic stories, suggesting a potential surge in similar content from others in the industry.
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Listen to the best highlights from the podcasts you love and dive into the full episode