The new way of doing YouTube, The average ROI per content type, Short-form videos don't convert, and more
Marketing School - Digital Marketing and Online Marketing Tips
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Content Performance Insights
This chapter analyzes the ROI of various content types based on a strategic study of 41 companies and their extensive content. It highlights the superior performance of webinars over short-form videos and discusses the behavioral distinctions between content consumers. The narrative also shares practical insights from the authors' content experiences and demonstrates how strategic adjustments can significantly enhance conversion rates.
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