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Marketing School - Digital Marketing and Online Marketing Tips
Our Biggest Marketing Wins in 2024
Dec 11, 2024
Discover the key marketing wins of 2024, featuring a standout success with the Karrot ABM product on LinkedIn. Explore the significance of building strong partnerships and effective recruiting strategies. Learn how content creation and webinars are driving growth in innovative ways. The hosts also delve into M&A strategies for scaling businesses and discuss emerging marketing tools that can enhance your approach. Tune in for a mix of insights that could transform your marketing tactics!
05:22
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Quick takeaways
- The successful launch of the Carrot ABM product demonstrates the effectiveness of social media in engaging enterprise-level clients.
- Strategic partnerships and consistent content creation significantly enhance brand visibility and drive revenue growth through collaborative marketing efforts.
Deep dives
Effective Use of Account-Based Marketing
The introduction of the Carrot ABM product has emerged as a significant achievement, highlighting the potential of account-based marketing on LinkedIn. Initial marketing efforts resulted in substantial engagement, evidenced by 600 likes and approximately 1,000 comments on a single post, which led to multiple enterprise accounts showing interest. An unintentional revelation of the product's name generated additional inquiries, contributing to a remarkable 60 signups, including several from mid-market enterprise levels. This success underscores the importance of quickly delivering quality products and effectively engaging potential customers through strategic social media posts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode