Marketing School - Digital Marketing and Online Marketing Tips Our Biggest Marketing Wins in 2024
32 snips
Dec 11, 2024 Discover the key marketing wins of 2024, featuring a standout success with the Karrot ABM product on LinkedIn. Explore the significance of building strong partnerships and effective recruiting strategies. Learn how content creation and webinars are driving growth in innovative ways. The hosts also delve into M&A strategies for scaling businesses and discuss emerging marketing tools that can enhance your approach. Tune in for a mix of insights that could transform your marketing tactics!
AI Snips
Chapters
Transcript
Episode notes
Carrot ABM Success
- Eric Siu's Carrot ABM, a LinkedIn account-based marketing product, saw early success.
- A single LinkedIn post resulted in 60 signups, including five mid-market to enterprise-level leads.
Build and Ship Quickly
- Build and ship quality products quickly, leveraging the decreasing cost and increasing speed of software development.
- Drive demand through platforms like LinkedIn and consider the added benefit of tools for link-building, as demonstrated by Ahrefs.
Partner for Success
- Leverage partnerships with companies like HubSpot, Ahrefs, or SEMrush for marketing wins.
- Partner webinars are effective and can lead to additional collaborations.