Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
8 snips
Oct 24, 2024 • 19min
Is SEO worth investing in for early-stage companies?, Utility friends vs friend friends, Is money everything?, How small business owners need to evolve their thinking, and more
Discover the pivotal role of SEO for startups and why it's crucial despite evolving strategies. Unpack the intriguing distinction between 'utility friends' and true friendships. Explore the complex relationship between money, health, and meaningful connections. Learn how small business owners can adapt their mindset for greater success. Delve into the significance of focusing on market potential and the recent strategic acquisitions shaping the marketing landscape.
29 snips
Oct 23, 2024 • 1h
Special Episode - Seth Godin Marketing Insider Reveals The Truth About Marketing That Businesses Don’t Want You to Know
Seth Godin, a renowned author and marketing guru, delves into the art of storytelling and the crucial role of empathy in business strategies. He discusses the importance of long-term thinking, emphasizing that success requires commitment and adaptability. The power of AI in transforming industries and education is also a key topic. Seth illustrates the significance of focusing on core strengths and fostering genuine connections over superficial tactics, inspiring businesses to aim for authenticity and generosity in their marketing efforts.
Oct 23, 2024 • 16min
Can a podcast help you raise money? 20VC raises $400 million, The problem with all these new podcasts, Amazon's AI generator tool can now create audio ads, and Why AI agents are not a moat for your business (and what is)
Discover how podcasts can be powerful fundraising tools, exemplified by the $400 million raised by 20VC. Dive into the challenges of an oversaturated podcast market and the necessity of maintaining originality. Explore Amazon’s new AI-driven audio ad generator and its implications for advertisers. Finally, learn why relying solely on AI isn't enough for businesses; true competitive moats stem from strong branding and creativity in an ever-evolving digital landscape.
4 snips
Oct 22, 2024 • 1h 16min
Gary Vee's Secret Business Domination Plan
Gary Vaynerchuk, a serial entrepreneur and digital marketing pioneer, shares his bold aspirations, including plans to buy the New York Jets. He discusses the importance of personal branding and innovative marketing strategies, especially the impact of social media evolution. Gary reflects on the entrepreneurial journey, emphasizing the value of relationships and passion over mere profits. His unique insights into navigating hiring practices and balancing creativity with data offer a fresh take on achieving business success.
5 snips
Oct 21, 2024 • 1h 8min
The $100M Mindset That Alex Hormozi Stress-Tested
In this insightful discussion, Alex Hormozi, a serial entrepreneur and the author of "100M Leads," shares his extensive knowledge of scaling businesses and making strategic acquisitions. He emphasizes the critical role of content in attracting clients and enhancing deal flow. Hormozi also delves into the importance of team dynamics, advocating for a skilled team to navigate complex business challenges. Finally, he underscores the power of authentic storytelling and innovative content strategies in connecting with audiences and driving growth.
Oct 18, 2024 • 18min
How This Guy Gets 207M YouTube Views Per Month
Discover how a creator rakes in 207 million YouTube views monthly with live streaming and strategic clip posting. Learn about the algorithm multiplier effect, revealing how minor content tweaks can skyrocket engagement. The conversation also dives into effective client acquisition on LinkedIn, highlighting targeted outreach and the importance of value-driven communication. Plus, understand the nuances of proactive networking and how showcasing past successes can attract executive attention. It's all about adapting and thriving in the digital landscape!
Oct 17, 2024 • 19min
Klarna's Aggressive Use of AI to Cut on Marketing and Agencies
Discover how Klarna is leveraging AI to cut marketing costs and streamline operations. Learn about Google's latest move to integrate ads into AI search results, reshaping the landscape of digital marketing. The discussion also delves into the contrasting strategies of B2B versus B2C media startups and the importance of niche content. Finally, explore the shifting SaaS landscape and how businesses must adapt to thrive amidst growing competition and changing consumer needs.
Oct 16, 2024 • 16min
The Affiliate SEO Site That Does $400M A Year
Discover how an affiliate SEO site rakes in $400 million annually and the risks tied to this lucrative model. Explore the impact of AI on call centers, signaling a shift towards more fulfilling jobs. Learn about revenue per employee from companies like OnlyFans and Apple, revealing surprising earnings. Delve into how advertising is crucial for business growth and why entrepreneurs should prioritize direct customer engagement. This conversation covers essential insights for navigating the evolving digital landscape.
Oct 15, 2024 • 20min
Can you actually get big business deals from YouTube?, and 1.2M tweet with nothing to show
The conversation dives into the potential of YouTube for securing significant business deals, questioning whether views translate into real opportunities. Social media censorship and biases are unpacked, revealing how they impact investor engagement. They also discuss the disconnect between viral content and actual conversions, emphasizing the importance of building a dedicated audience. Cost considerations of events versus networking benefits are addressed, along with innovative marketing strategies that could boost conversion rates.
Oct 14, 2024 • 17min
What you can learn from Nike and Starbucks' new CEOs
Recent leadership changes at Nike and Starbucks emphasize the value of industry experience over education. The podcast dives into the challenges surrounding DEI initiatives, arguing for a merit-based approach. There's a discussion on YouTube's extension of shorts to three minutes, suggesting a shift toward longer content. Additionally, the controversy involving WordPress highlights challenges within the digital marketing community. The conversation offers insights into navigating these complexities while maintaining audience engagement.
