Marketing School - Digital Marketing and Online Marketing Tips How SEO performs against LLM (Large Language Models)
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Dec 6, 2024 Dive into the intricate dance between SEO and LLM optimization. Discover how ranking on Google and perplexity metrics are intertwined, and learn about the evolving landscape of search engines, including Google, Bing, and ChatGPT. The podcast also sheds light on business strategy, emphasizing the need for leaders to prioritize financial success over emotional responses during decision-making. Tune in for insights on the future of AI's role in search and the implications for marketers.
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Perplexity and Google Rankings
- Perplexity results highly correlate with Google's top 10 organic rankings.
- This suggests Google rankings influence Perplexity's results, possibly even in training their model.
Google Acquiring Perplexity
- Google should acquire Perplexity, given its relatively low valuation and strategic fit.
- The thawing M&A climate presents a good opportunity.
Prioritize Business Growth
- Marketers should prioritize business growth over virtue signaling on social media platforms.
- Leverage all available channels; competitors will capitalize on neglected ones.