Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Sep 3, 2024 • 20min
The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms
Dive into the world of influencer marketing as the hosts dissect the questionable ROI of popular creators. Discover why partnering with micro and nano influencers might yield better results for brands. The importance of brand trust takes center stage, emphasizing that genuine human attention often outshines algorithm-driven strategies. Plus, the conversation touches on the need for evolving marketing tactics to keep up with social media trends and foster authentic connections with audiences.
Sep 2, 2024 • 16min
Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal
In this episode, Alex Cooper, a podcast powerhouse who recently made waves transitioning from Spotify to SiriusXM, shares her insights on leadership dynamics. The conversation addresses the risks of hiring a CEO and then stepping away, emphasizing founder engagement. They also discuss why the best CMOs thrive in less glamorous companies, highlighting the value of adaptability and resilience in challenging markets. Finally, they touch on the evolving podcast industry landscape sparked by Cooper's impressive $125 million deal.
Aug 31, 2024 • 22min
The Role of Referrals and Networking in Agencies
Join Eric, a content creator renowned for his marketing insights, and Neil, a digital marketing guru, as they dive into the essential role of referrals and networking for agency growth. They share strategies for reconnecting with contacts on business trips and emphasize the resurgence of in-person networking through strategic dinners. Discover how AI is reshaping marketing dynamics and the importance of collaboration among agencies. Tune in for valuable tips on maintaining innovation while leveraging personal relationships in an evolving digital landscape.
Aug 29, 2024 • 18min
Why you can't trust agencies, Power of words, Why depth and non-obvious content crush everything else, and Cable TV business crumbles
Eric Siu is a savvy content creator and marketer, while Neil Patel is a renowned digital marketing expert. Together, they uncover the pitfalls of relying on agencies in early-stage startups, emphasizing the importance of foundational work. They discuss the profound impact of words in marketing, showcasing how positivity can enhance effectiveness. The conversation also covers why deep, non-obvious content stands out and resonates more with audiences. Lastly, they address the crumbling of cable TV in favor of streaming, reflecting on the changing landscape of media consumption.
Aug 28, 2024 • 20min
The billion-dollar one-person SEO agency: Fiction or the future?, and CNET is sold for a $400M loss
Could a one-person SEO agency become a billion-dollar success with the help of AI? The hosts dive into this intriguing possibility, emphasizing creativity's role alongside technology. They also discuss the eyebrow-raising sale of CNET at a staggering $400 million loss, unpacking its drastic decline in SEO performance. The conversation touches on how businesses can learn from failures and the importance of nurturing relationships while navigating the complexities of growth and market expansion. Tune in for valuable insights!
Aug 27, 2024 • 20min
MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word "AI" in your marketing dead?
MrBeast, a sensational YouTuber renowned for his philanthropic antics, joins the conversation to discuss the evolution of his channel as it navigates corporate waters. He sheds light on maintaining creativity amidst growth and avoiding bureaucratic pitfalls. The duo also reveals Costco's secret to selling $9,000 exercise gear at just $100 through liquidation auctions. Finally, they tackle the waning impact of 'AI' in marketing, suggesting a focus on practical use rather than buzzwords. Tune in for insights and bargains!
Aug 26, 2024 • 19min
How long will people wait for websites to load in 2024? Survey says…, Why premature marketing diversification is a killer, Did WFH destroy a generation of workers?, and The astrology app that gets 50m TikTok views per month
Discover how fast websites need to load in 2024 to keep users engaged—hint: under three seconds is crucial. Learn why too much marketing diversification can stifle growth, and whether remote work has negatively impacted a generation of young professionals. Plus, dive into the success of an astrology app that rakes in 50 million views on TikTok, showcasing how creative content can captivate audiences on trending topics like love and dating.
Aug 24, 2024 • 21min
How Marketing Agencies Structure Finances: C Corp vs. Pass-Through LLC
In this discussion, Eric, a financial marketing expert, and Neil Patel, a digital marketing icon, tackle the intricacies of business structures. They weigh the benefits of C Corp versus pass-through LLCs while unpacking salary versus distribution strategies. The duo shares valuable insights on maximizing profit shares and navigating tax implications. They also delve into securing loans, networking advantages for agency owners, and strategies for finding new clients in competitive fields. It's a must-listen for those looking to enhance their agency's financial health!
5 snips
Aug 23, 2024 • 20min
Our favorite marketing tools for Q3 2024, and Old marketing that still drives major ROI
Discover the cutting-edge marketing tools of Q3 2024, including Overlap for repurposing YouTube content and Zaymo for in-email purchases. Explore how timeless strategies like live events and email marketing continue to deliver impressive ROI. Unpack the importance of authenticity in branding and the need for tailored content across diverse platforms. Learn about innovative hiring solutions amidst a competitive landscape and tips for creating engaging, bite-sized marketing pieces.
15 snips
Aug 22, 2024 • 22min
Lessons Learned from Analyzing 3000 Landing Pages Pt. 2
Join Neil Patel, a renowned digital marketing expert, as he shares insights from analyzing over 3,000 landing pages. Discover how color psychology can boost conversions and why personalization is crucial. Neil emphasizes the importance of video content for complex products and discusses the power of detailed benefit lists and social proof. He also reveals best practices for crafting effective CTAs that resonate with audiences. Get ready to transform your landing page strategies with proven techniques that drive results!
