Marketing School - Digital Marketing and Online Marketing Tips The Truth About Mainstream Media Nobody Talks About
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Nov 20, 2024 Growing distrust in mainstream media is transforming how audiences consume information, pushing them toward digital platforms. The importance of hiring the right talent is emphasized, especially younger individuals who bring fresh energy and innovative ideas. Strategies for agency growth are discussed, focusing on content creation and the need for consistency in marketing efforts. The speakers also highlight the evolving landscape of digital marketing opportunities for 2024, along with the challenges and successes that lie ahead.
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Declining Trust in Mainstream Media
- Mainstream media is losing trust due to perceived manipulation of political figures' words.
- This distrust drives audiences to digital platforms, creating opportunities for marketers.
Optimize for Social Media
- Optimize your content for various social media platforms because they are less filtered.
- Leverage the growing popularity of social media, where people spend increasing amounts of time.
Multi-Channel Marketing
- Employ multiple marketing channels like webinars, partnerships, SEO, and being omni-channel.
- Consider podcasts and YouTube as valuable, though sometimes hard-to-attribute, parts of your strategy.