Marketing School - Digital Marketing and Online Marketing Tips Why Google’s Market Stumbles While Amazon Ads Skyrocket
Nov 21, 2024
The podcast explores the shift in online advertising dynamics, focusing on Google Ads' declining dominance against the rise of Amazon Ads and TikTok. It highlights Amazon's growth as an advertising powerhouse, showcasing a success story of a self-published author who capitalized on Amazon ads. Additionally, agency owners are encouraged to join a community for sharing insights and boosting business success, all with a light-hearted touch on protein bar preferences.
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Google's Ad Revenue Growth
- Google's ad market share is projected to decrease, but their ad revenue is still increasing.
- This is because the overall digital ad market is growing, and more platforms are available for advertisers.
Profitability Drives Ad Spend
- Companies will continue to spend on ads as long as they remain profitable.
- Profitability drives ad spend, regardless of platform market share.
Amazon Ads Growth
- Amazon's ad business is booming and is a fast-growing platform.
- Marketers should pay attention to Amazon Ads due to its significant growth.
