Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
21 snips
Aug 21, 2024 • 20min
Lessons Learned from Analyzing 3000 Landing Pages Pt. 1
Neil Patel, a digital marketing guru known for his expertise in conversion rate optimization, joins Eric, a content creator focused on helping businesses grow. They dive into the secrets of increasing conversions by understanding your audience and the necessity for mobile optimization. A/B testing and compelling headlines are highlighted as critical tools for improvement. Additionally, they discuss the importance of urgency and reducing form fields to enhance user engagement on landing pages.
Aug 20, 2024 • 20min
Experimenting with LinkedIn ads for CTV, Introducing new services without case studies, How to find good paid SaaS agencies, and Encouraging clients to approve case studies
Exploring the intricacies of LinkedIn ads for connected TV reveals the need for careful experimentation. Introducing new services without existing case studies requires transparency and managing client expectations. Tips for finding successful paid SaaS agencies emphasize community support and distinctive marketing strategies. Lastly, navigating client approvals for case studies addresses common hesitations, while video testimonials enhance storytelling in marketing. The emphasis on community building fosters collaboration and shared success.
Aug 19, 2024 • 19min
Strategies for launching a new product, Hiring freelancers for mundane tasks, Finding the right fit for your agency, Framework for hiring, and Leveraging media platforms for agency growth
Discover creative strategies for launching a unique product aimed at making meetings more engaging. Learn how to effectively hire freelancers for mundane tasks to enhance productivity. Find out how to align your agency with personal passions while overcoming growth challenges. Delve into innovative marketing techniques and the power of media platforms in driving agency growth. Gain insights on maintaining focus and leveraging resources to create a thriving business environment.
7 snips
Aug 17, 2024 • 19min
Profit Strategies for Agency Owners: Should You Distribute or Reinvest?
Joining the discussion are Eric, a savvy content creator focused on business growth, and Neil Patel, a renowned expert in digital marketing and SEO. They delve into the crucial balance agency owners must find between reinvesting in their business and taking distributions. The duo also shares insights on acquiring companies, exploring various financing options and deal structures. Additionally, they discuss sourcing off-market deals and the importance of assembling a knowledgeable team for successful acquisitions.
8 snips
Aug 16, 2024 • 16min
Explaining the value of video to clients, Finding leads for a new agency, Valuations for retainer work vs. productized services, Tracking offline conversions, and Using conversation intelligence tools
Unlock the secrets of showcasing the value of video to clients, especially those already onboard with its benefits. Learn clever client acquisition strategies for new agencies, including leveraging personal referrals and specialized platforms. Dive into the differences in agency valuations between retainer work and productized services, revealing what investors really seek. Discover how to track offline conversions effectively and enhance call analysis with conversation intelligence tools, exploring budget-friendly alternatives for your agency's needs.
Aug 15, 2024 • 21min
Strategies for entering new industries, Acquiring distressed agencies for market entry, Challenges and pitfalls of taking equity as compensation, The use of NPS feedback to improve agency performance, and more
Uncover the complexities of equity compensation in agency ownership and its impact on client relations. Discover how NPS feedback can be leveraged to boost agency performance. Learn effective strategies for entering new industries and the benefits of acquiring distressed agencies. Dive into the challenges faced in managing profit margins and the necessity of adapting marketing services for e-commerce brands. This discussion is rich with insights for agency leaders navigating the tumultuous waters of the marketing world.
20 snips
Aug 14, 2024 • 18min
Effective ways to generate B2B revenue, Importance of organic social media, Best mediums for long-form content, Building strategic partnerships with other agencies, and more
Join Eric, a savvy content creator focused on agency growth, and Neil, a digital marketing expert, as they dive into innovative strategies for B2B revenue generation. They emphasize the power of long-form content and the rising significance of organic social media. The duo discusses the art of building partnerships with other agencies and how AI is reshaping SEO dynamics. Additionally, they highlight crucial tactics for successful ad campaigns and effective client relationship management. Tune in for insights that can elevate your marketing game!
Aug 13, 2024 • 21min
What's the future of SEO looking like, SEO as we know it is dead, how influencer marketing is moving into a more rigorous, metrics-driven era, and 100% of marketing and sales execs who post on LinkedIn… fail?
Eric, a content creator focused on digital marketing, joins Neil Patel, a prominent expert in SEO and online growth. They delve into the evolving landscape of SEO, emphasizing optimization across platforms like TikTok and Instagram. The conversation shifts to influencer marketing, advocating for a metrics-driven approach prioritizing ROI over celebrity endorsements. Finally, they critique the effectiveness of personal branding on LinkedIn, revealing that many marketing execs posting there fail to achieve their goals.
Aug 12, 2024 • 19min
The Meta, Microsoft, and Google arms race, How Microsoft Teams crushed Slack like a cockroach, Why you should go wide and narrow with your social content, The secret organization that Steve Jobs created in Apple, and more
Dive into the fierce competition between Meta, Microsoft, and Google as they invest heavily in AI. Discover how Microsoft Teams outperformed Slack, showcasing key distribution strategies. Learn about the unique approach of going wide and narrow with social content for better engagement. Uncover the secret organization Steve Jobs established at Apple for rapid project development. Finally, explore the challenges NerdWallet faces in the evolving SEO landscape and the shifting dynamics of link-building.
Aug 10, 2024 • 17min
Should New Agencies Accept Bad Clients for Cash Flow? Pros & Cons Explained
Join digital marketing expert Neil Patel and content creator Eric as they dissect the dilemma of accepting challenging clients for cash flow. They discuss the importance of tiering clients based on their headache factor versus value. They also explore the benefits of attending affordable marketing conferences for networking and the challenges of selecting the right CRM tools, recommending options like Pipe Drive and Go High Level for effective lead nurturing. Plus, they touch on hiring challenges in a competitive landscape!
