Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
11 snips
Sep 30, 2024 • 13min
The Money in Marketing AI is in the Ugly, Not the Sexy
In this discussion, Eric Siu, a marketing strategist, and Neil Patel, an SEO expert, dive into the often ignored 'ugly' aspects of AI in marketing. They reveal how focusing on data analysis and proven strategies can yield substantial returns, rather than chasing flashy trends. The duo also emphasizes the power of community in driving marketing success, highlighting successful referrals and traditional channels like email and webinars. With insights on harnessing platforms like Reddit and overcoming hiring challenges, they offer a comprehensive look at effective marketing tactics.
9 snips
Sep 28, 2024 • 18min
Agency Tools on the Bleeding Edge
Joining the discussion are Eric, a digital marketing educator, and Neil Patel, a leading figure in online marketing. They dive into the latest outreach tools and the essential role of personal connections in client engagement. The power of AI-driven communication tools is explored, showcasing how they enhance authentic interactions. Insights from the HubSpot Inbound Conference reveal innovative technology trends, while the importance of peer support in agency growth is highlighted, emphasizing networking and innovative tool-sharing.
Sep 27, 2024 • 17min
The Marketing Playbook Behind the $200M Company, Dude Wipes
Explore how Dude Wipes skyrocketed from $1 million to $200 million through innovative marketing strategies, including celebrity endorsements and guerrilla tactics. Discover the transformative power of community and collaboration in business growth. Learn about the shifting landscape of app development and monetization, along with the challenges facing consumer startups. Anecdotes from well-known brands illustrate the art of storytelling in marketing and its impact on business success.
Sep 26, 2024 • 20min
AI in ads divide consumers, Should you constantly be making tweaks after algorithm updates?, and Perplexity is running ads during Monday Night Football
The discussion dives into how different generations perceive AI in advertisements, revealing a surprising skepticism towards AI-generated content. It emphasizes the importance of prioritizing user experience over constant tweaks after algorithm updates for sustainable marketing success. Additionally, strategic financial management is highlighted as crucial for businesses, especially during mergers and acquisitions. Lastly, the critique of Perplexity's ad strategy during Monday Night Football raises questions about effective marketing in a competitive landscape.
Sep 25, 2024 • 16min
Exploring OnlyFans P&L (Profit and Loss)
This discussion dives into the impressive financial success of OnlyFans, revealing its astounding $1.3 billion revenue in 2023. The speakers analyze the value of founder control in maintaining a creative vision. They also explore the critical role of sales metrics and the challenges posed by declining sales. Uniting sales and marketing efforts is highlighted as a key strategy for boosting performance. The conversation emphasizes a collaborative approach to sales funnels, shifting focus to enhance overall effectiveness.
Sep 24, 2024 • 16min
Google’s AI Overviews slammed by news publishers, sites that are susceptible to google's HCU, Why brand authority matters in SEO, Key takeaways from Google's search liaison, and How to turn marketing from B*llsh*t to holy sh*t
Danny Sullivan, a key figure in SEO and Google's search strategies, shares valuable insights on navigating the evolving landscape of digital marketing. He discusses the backlash from news publishers against Google’s AI-generated content and its impact on traffic. Sullivan emphasizes the critical role of brand authority in SEO success, revealing how it influences search rankings. The conversation also touches on innovative marketing tactics and the importance of converting complex data into relatable formats for audience engagement.
Sep 23, 2024 • 18min
Should you be spending big money to attend marquee events?, Is LinkedIn or X more powerful?, and How we speak on multiple topics per year at live events
Eric Siu, a digital marketing expert and entrepreneur, joins Neil Patel, a renowned strategist and co-founder of multiple online companies. They discuss the real ROI of attending marquee events like the All In Summit, weighing networking value against cost. The duo debates whether LinkedIn or X is more effective for lead generation and highlights LinkedIn's edge in B2B marketing. They also share their strategies for engaging audiences when speaking at events, stressing the importance of relevance and clarity in presentations.
Sep 21, 2024 • 19min
The Ultimate Strategy Showdown for Traffic, Retargeting, and Referrals
In this discussion, Eric, a savvy content creator known for his marketing insights, teams up with Neil, a marketing innovator focusing on lead generation strategies. They dive into the power of quality content and the transformative role of AI in marketing. Discover effective lead generation tactics, emphasizing referrals and partnerships for business growth. They share successful case studies and discuss the balance between AI automation and human creativity in marketing efforts. Tune in for actionable tips to enhance your marketing game!
Sep 20, 2024 • 17min
Why shorts can crush your YouTube longform performance, People who say there is no such thing as bad press is wrong, and Why business acquisitions CRUSH paid media
Eric Siu, a digital marketing content creator, and Neil Patel, a seasoned expert in online business growth, share their insights on YouTube's short-form content and its unexpected effects on long-form performance. They argue that while shorts can attract views, they may hurt deeper engagement. The duo also discusses the misconception surrounding bad press, emphasizing that not all publicity is good. Additionally, they highlight how business acquisitions can outstrip paid media in driving growth, shedding light on smart strategies for companies. Tune in for these explosive insights!
10 snips
Sep 19, 2024 • 20min
SEO workflows that 10x your speed and save on headcount, Old marketing that still crushes today, Is it worth submitting to your business to the Inc 500 and for other awards?, and more
In this discussion, Eric Siu, a digital marketing expert with a keen focus on AI, joins renowned strategist Neil Patel. They explore how AI can optimize SEO workflows while maintaining a human touch. The duo dives into enduring marketing strategies that still deliver results, emphasizing the value of building relationships with customers. They also critique the significance of awards like the Inc 500, questioning their real impact versus perceived prestige, and offer insights on navigating hiring challenges in today’s economy.
