Marketing School - Digital Marketing and Online Marketing Tips Will AI Take Over Marketing? Lessons from 2 Years of ChatGPT
Nov 7, 2024
The podcast dives into how AI, especially ChatGPT, is reshaping the marketing landscape. It discusses the dual nature of AI, offering both potential job fears and productivity enhancements. The speakers emphasize the irreplaceable value of creativity in marketing roles. They also highlight a supportive community for agency owners to thrive amidst technological changes. While AI can automate tasks, the importance of human insight and adaptability remains crucial for future marketers.
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AI's Impact on Marketing Roles
- AI won't replace the best marketers, but it will likely replace below-average ones.
- The creativity of good marketers and the inaccuracy of web data are hard for AI to overcome.
Adapting to AI in Marketing
- Marketers who adapt and use AI will thrive, while those who are slow to adapt will be left behind.
- Continuous learning and adaptation are key to staying ahead in the evolving marketing landscape.
Masayoshi Son's $9 Trillion Prediction
- Masayoshi Son, at an investor conference, stated that the $9 trillion invested in AI is not excessive. He predicts it's only 5% of the potential value, indicating significant growth potential for AI.