Marketing School - Digital Marketing and Online Marketing Tips Proven YouTube Lead Gen Tactics from Agency Leaders
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Nov 9, 2024 Dive into effective YouTube lead generation tactics as agency leaders share their real-world challenges and solutions. Discover the nuances of comparing YouTube Ads to Google Ads, and learn how to optimize targeting and ad performance. The discussion also uncovers innovative marketing strategies, emphasizing the role of creative skills. Additionally, explore insights on navigating sales challenges during Q4 and the importance of teamwork in maintaining sales momentum for agency growth.
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YouTube Lead Generation Strategies
- David seeks advice on generating leads from YouTube, a challenge he's faced for a while.
- He asks the group whether to handle YouTube ads in-house, hire someone, or outsource to an agency.
Leveraging External Expertise for YouTube Ads
- Rebecca recommends contracting out YouTube ad management initially.
- She emphasizes learning from the contractor's process to develop internal expertise.
Synergy between Google Ads and YouTube Ads Expertise
- Matt suggests leveraging existing Google Ads teams for YouTube ads, citing their similar skillsets.
- He mentions a Google Think Lead Gen event confirming the overlap between Google Ads and YouTube Ads management.