Marketing School - Digital Marketing and Online Marketing Tips New SEO and AI Strategies You Should NOT Miss!
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Nov 12, 2024 Explore the evolving landscape of marketing and SEO in the age of AI. Discover how automation can enhance content management while emphasizing the need for human oversight. Learn about the shift towards 'search everywhere optimization' in a social media-savvy world. Delve into the balance of old strategies with new AI tools, and uncover the significance of building in-person communities for lasting success. Tune in for insights on adapting to changing search behaviors and leveraging diverse content for improved traffic.
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SEO's Evolution
- SEO is evolving into Search Everywhere Optimization, encompassing platforms like TikTok, Instagram, and ChatGPT.
- Doom and gloom on SEO's future is often from technical SEOs, while Google reports increased organic traffic overall.
Programmatic SEO
- Leverage programmatic SEO for location-based or templated content, but ensure quality and avoid aggressive spamming.
- Use AI to programmatically create location or template-based content, but ensure high quality and value.
Agentic Workflows for SEO
- Build agentic workflows to automate time-consuming SEO tasks like updating content, managing internal links, and consolidating content.
- Focus on the jobs to be done, map out the workflow, and use AI agents for efficiency.