Marketing School - Digital Marketing and Online Marketing Tips

How to Turn One LinkedIn Post into 8 Qualified Leads

11 snips
Dec 2, 2024
Discover the secrets to scaling LinkedIn Account-Based Marketing campaigns. The hosts emphasize the power of engagement over mere views, revealing how personal interactions can dramatically increase visibility. They also discuss the critical distinction between content that garners attention and content that drives revenue. Learn how one engaging post can turn into multiple qualified leads, showcasing hands-on marketing strategies that truly resonate with audiences.
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ANECDOTE

LinkedIn Post Success

  • Eric Siu shared a LinkedIn post about a new ABM platform.
  • This post garnered significant engagement and qualified leads.
INSIGHT

MQLs over Views

  • Focus on valuable metrics like MQLs instead of vanity metrics like views.
  • Prioritize revenue-generating activities in marketing.
ADVICE

LinkedIn Algorithm Tip

  • Leverage comments to boost LinkedIn algorithm performance.
  • Sometimes manual work, like direct messaging, yields the best results.
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