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Marketing School - Digital Marketing and Online Marketing Tips
How to Turn One LinkedIn Post into 8 Qualified Leads
Dec 2, 2024
Discover the secrets to scaling LinkedIn Account-Based Marketing campaigns. The hosts emphasize the power of engagement over mere views, revealing how personal interactions can dramatically increase visibility. They also discuss the critical distinction between content that garners attention and content that drives revenue. Learn how one engaging post can turn into multiple qualified leads, showcasing hands-on marketing strategies that truly resonate with audiences.
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Quick takeaways
- Effective LinkedIn campaigns prioritize engagement and personalized outreach to generate qualified leads rather than simply chasing views.
- Marketers should focus on measuring revenue generation and meaningful engagement instead of vanity metrics like social media views.
Deep dives
Scaling LinkedIn ABM Campaigns
A new platform allows users to target up to 500 companies simultaneously on LinkedIn, streamlining account-based marketing (ABM) efforts. This capability enables personalized outreach, such as custom greetings for each company, making campaigns more effective. The speaker highlighted the impressive response to a recent LinkedIn post about this feature, which garnered 74 comments, including engagement from marketing executives at various companies, indicating strong interest and potential leads. This successful interaction underscores the importance of focusing on marketing qualified leads (MQLs) rather than simply the number of views, aligning efforts with generating substantial business outcomes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode