Marketing School - Digital Marketing and Online Marketing Tips Don't Ignore These Top Marketing Channels
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Dec 16, 2024 Discover the most effective marketing channels that drive revenue, focusing on the power of referrals and client retention. Learn how strong relationships can be pivotal for agency growth and explore innovative strategies like programmatic conversion rate optimization. Delve into the importance of product quality in reducing churn and increasing retention rates. Plus, gain insights on maximizing webinar signups through social media and targeted marketing. This discussion is packed with actionable tips for marketers at any level!
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Optimize for Revenue
- Optimize for revenue, not impressions, to avoid wasting time.
- Focus on content that generates leads, even if it doesn't get many views.
Power of Referrals
- Referrals, including RFPs, employee referrals, and client referrals, are crucial marketing channels.
- These referrals can make up a significant portion of an agency's revenue, often exceeding 50%.
Product Quality & Retention
- Improving product quality significantly impacts client retention and referrals.
- High churn rates can be dramatically reduced by focusing on product improvement.