Marketing School - Digital Marketing and Online Marketing Tips Did the Hawk Tuah Girl Really Steal $50M?
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Dec 18, 2024 Dive into the curious case of the Hawk Tuah girl and a jaw-dropping $50 million crypto scheme. Explore how celebrity culture impacts investments in the digital currency realm. Unpack the revenue struggles faced by YouTube Shorts creators and the tough competition in the AI landscape. Delve into the future of AI in business and its expected applications. Plus, examine TikTok's uncertain fate amid growing regulatory scrutiny. This rollercoaster of topics is sure to pique your interest!
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Hawk Tuah Girl Rug Pull
- The "Hawk Tuah" girl, Haley Welch, launched a meme coin that reached a $50 million market cap.
- It crashed after her team allegedly sold their holdings, despite claiming they didn't, a move known as a "rug pull" in crypto.
Inexperience and Influence
- Neil Patel believes Haley Welch's inexperience and susceptibility to outside influence led to the crypto incident.
- He observes that her podcast partners heavily direct her content and strategy.
YouTube Shorts Revenue
- YouTube Shorts offer significantly less revenue for creators compared to long-form videos.
- One creator saw revenue drop from $0.22/day to $0.01-$0.02/day after their video was converted to a Short.