Marketing School - Digital Marketing and Online Marketing Tips Why Mid-Market Companies Are Betting Big on ABM in 2025
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Jan 8, 2025 Discover the power of account-based marketing (ABM) and its growing importance for mid-market companies. The discussion highlights how relatability in marketing can enhance audience connections and drive engagement. Dive into the competitive SaaS landscape and learn from shared success stories that emphasize adaptability for agencies. The evolving dynamics of AI, including challenges faced by platforms like Jasper.ai, are also examined, showcasing the complexities of retention and SEO strategies. This conversation offers valuable insights for navigating the future of marketing.
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Account-Based Marketing (ABM)
- Account-based marketing (ABM) targets entire companies, like Coca-Cola, with personalized messages.
- ABM leads to higher LTV, better response rates, and bigger deals, but longer sales cycles.
Building in Public Can Backfire
- Eric Siu recounts Adam Robinson's experience with building Retention.com and RB2B in public.
- Publicly sharing metrics attracted competitors and revealed vulnerabilities, ultimately hindering RB2B.
Monetizing Audience through Sharing
- Sharing traction metrics is only beneficial if it helps monetize a built audience, like Pat Flynn did.
- Focus on building an audience and selling them your formula or affiliate products for faster income.