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Why Mid-Market Companies Are Betting Big on ABM in 2025

Marketing School - Digital Marketing and Online Marketing Tips

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Lessons Learned from Agency Experiences and the Shift to Software Solutions

In this chapter, the speaker shares insights from their past agency experience, highlighting key lessons about business focus and the value of software-driven models. They discuss a pivotal meeting that shaped their approach to aligning software offerings with managed services to enhance lead generation and project focus.

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