Why Mid-Market Companies Are Betting Big on ABM in 2025
Marketing School - Digital Marketing and Online Marketing Tips
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Intro
This chapter delves into the intricacies of account-based marketing (ABM) and its superiority over traditional marketing strategies, especially in the B2B sector. It includes a case study that underscores the importance of tailored messaging for maximizing long-term client value while navigating the sensitive metrics within the evolving SaaS landscape.
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