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Marketing School - Digital Marketing and Online Marketing Tips
How This Podcast Makes $18M a Year
Jan 1, 2025
Discover how podcasts can generate impressive revenue, with some earning millions annually. Explore the ongoing debate about remote versus in-office work and its impact on collaboration. Learn about Amazon's advertising strategies and how product quality can make or break a brand. Uncover the intricacies of Google's ranking algorithms and the significance of branding in SEO. Plus, find out how Instagram's trial reels can enhance content engagement while healthier product trends are reshaping consumer preferences.
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Quick takeaways
- Podcasts like Scott Galloway's generate significant revenue, highlighting their growing profitability and value in the media landscape.
- The ongoing remote work debate suggests in-office teams may outperform remote teams, indicating a potential shift towards hybrid work models.
Deep dives
Podcast Revenue Insights
Scott Galloway's podcast venture generates substantial revenue, accumulating a total of $18 million annually. His show 'Prof G' contributes $6 million, with each episode earning around $25,000, while 'Pivot', his collaboration with Kara Swisher, brings in $10 million, averaging $100,000 per episode. Additionally, Galloway's 'Raging Moderates' podcast generates $2 million yearly, equivalent to $20,000 per episode. The growing profitability of podcasts is indicative of their increasing value in the media landscape, with Galloway expressing interest in pursuing larger deals similar to prominent podcasters like Joe Rogan.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode