Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Oct 31, 2024 • 11min
Critical Acquisition Mistakes We Made That You Can Avoid
Discover the missteps to avoid in business acquisitions as Eric Siu and Neil Patel share their personal experiences. They emphasize the crucial role of thorough due diligence and active involvement in managing acquired companies. Learn about understanding varying cost structures and challenges in profitability. The conversation also touches on the significance of cultural integration and employee engagement, along with tips for hiring marketers amidst inflationary pressures. Tune in for insights that could save you from costly mistakes!
Oct 30, 2024 • 7min
Did Trump's Mcdonald's Stunt Hurt Mcdonald's Sentiment?
Political events can significantly affect branding. McDonald's strives for neutrality amid controversies while facing the challenge of maintaining a non-political image. Trump's visit to a McDonald's creates unique marketing opportunities, spawning memes and discussions. The podcast dives into the implications of these interactions, revealing how fast food and politics intertwine in unexpected ways.
5 snips
Oct 29, 2024 • 17min
SearchGPT gives brands 4x more referrals vs. Perplexity, How Scribe Publishing went from $21M to bankrupt to back, 1 Instagram reel on 2.5k followers = 950k views!?, and more
Explore how SearchGPT is revolutionizing brand referrals, delivering four times more than traditional methods. Discover the dramatic highs and lows of Scribe Publishing, shedding light on leadership failures. Learn about the stunning success of an Instagram reel that garnered nearly a million views from just 2,500 followers. Uncover insights on AI's evolving role in boosting productivity, while Marc Benioff warns against the hype surrounding these technologies, questioning their true impact on the workforce.
5 snips
Oct 28, 2024 • 19min
This LinkedIn ads tool will automatically retarget ICP visitors from your site, and How we're making the most of our Germany speech
Discover an innovative LinkedIn ads tool that automates retargeting for your ideal customers, ensuring tailored ads reach decision-makers. Learn how to craft captivating video pitches for global clients, emphasizing personalized communication. Explore strategies for creating compelling proposals that resonate with potential clients. Understand the power of personal relationships in winning deals and hear insights on the value of comfortable business travel for enhancing productivity. Don't miss their tips on maximizing conference networking!
11 snips
Oct 26, 2024 • 22min
How to Attract New Clients: Strategies That Actually Work!
Discover innovative strategies for attracting new clients with insights on offering free marketing plans as a lead generation tool. Learn how automation tools can streamline project management and onboarding processes. The importance of selecting the right CRM for sales operations is discussed, with recommendations on user-friendly platforms. Plus, delve into recruitment challenges in the current market and how delegation can enhance operational efficiency. Perfect for agency owners looking to elevate their client acquisition game!
Oct 25, 2024 • 20min
Attention doesn’t move sales or other brand outcomes; studies find, Marketing is no longer a regional game; it's a global first game, Parasite partnerships, and Exploding topics unfair 24430 backlink play
Attention on social media doesn't always lead to sales, as viral hits may not convert to revenue. The discussion highlights the need to focus marketing efforts globally rather than regionally, adapting to a more interconnected landscape. Innovative strategies like parasite partnerships are explored, leveraging high-domain authority sites for SEO advantages. Finally, the crucial distinction between traffic growth and revenue growth is emphasized, showcasing the complexities of digital marketing in today's economy.
8 snips
Oct 24, 2024 • 19min
Is SEO worth investing in for early-stage companies?, Utility friends vs friend friends, Is money everything?, How small business owners need to evolve their thinking, and more
Discover the pivotal role of SEO for startups and why it's crucial despite evolving strategies. Unpack the intriguing distinction between 'utility friends' and true friendships. Explore the complex relationship between money, health, and meaningful connections. Learn how small business owners can adapt their mindset for greater success. Delve into the significance of focusing on market potential and the recent strategic acquisitions shaping the marketing landscape.
29 snips
Oct 23, 2024 • 1h
Special Episode - Seth Godin Marketing Insider Reveals The Truth About Marketing That Businesses Don’t Want You to Know
Seth Godin, a renowned author and marketing guru, delves into the art of storytelling and the crucial role of empathy in business strategies. He discusses the importance of long-term thinking, emphasizing that success requires commitment and adaptability. The power of AI in transforming industries and education is also a key topic. Seth illustrates the significance of focusing on core strengths and fostering genuine connections over superficial tactics, inspiring businesses to aim for authenticity and generosity in their marketing efforts.
Oct 23, 2024 • 16min
Can a podcast help you raise money? 20VC raises $400 million, The problem with all these new podcasts, Amazon's AI generator tool can now create audio ads, and Why AI agents are not a moat for your business (and what is)
Discover how podcasts can be powerful fundraising tools, exemplified by the $400 million raised by 20VC. Dive into the challenges of an oversaturated podcast market and the necessity of maintaining originality. Explore Amazon’s new AI-driven audio ad generator and its implications for advertisers. Finally, learn why relying solely on AI isn't enough for businesses; true competitive moats stem from strong branding and creativity in an ever-evolving digital landscape.
4 snips
Oct 22, 2024 • 1h 16min
Gary Vee's Secret Business Domination Plan
Gary Vaynerchuk, a serial entrepreneur and digital marketing pioneer, shares his bold aspirations, including plans to buy the New York Jets. He discusses the importance of personal branding and innovative marketing strategies, especially the impact of social media evolution. Gary reflects on the entrepreneurial journey, emphasizing the value of relationships and passion over mere profits. His unique insights into navigating hiring practices and balancing creativity with data offer a fresh take on achieving business success.
