Marketing School - Digital Marketing and Online Marketing Tips How Neil and Eric Would Go About Building Their Personal Brand in Today's World
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Feb 6, 2025 Discover the secrets to building a powerful personal brand in today’s digital landscape. Video content takes center stage, highlighting its importance in engaging your audience. Uncover effective strategies for leveraging LinkedIn to fuel your growth. The podcast also navigates the delicate balance between agency work and product development, while exploring the dynamics of team collaboration and motivation. Learn how adaptability and planning can drive your success as an entrepreneur!
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Niche Down for Personal Branding
- Specialize in a niche market within a larger industry, like B2B SaaS within marketing, to gain recognition.
- Expand into related verticals as your expertise grows, broadening your reach and revenue streams.
Prioritize Video Content
- Start your content creation with video, specifically short-form content, as it's easily repurposed.
- Distribute this video content across all social media platforms to maximize reach and searchability.
LinkedIn Posting Frequency
- The advice to post only once per day on LinkedIn may be flawed. Posting high-quality, engaging content multiple times daily can increase reach significantly.